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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/120293954 Title: Effects of televised alcohol messages on teenage drinking patterns. Publisher: ISBN/ISSN: 0197-0070 OCLC:120293954

  
  

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Effects of televised alcohol messages on teenage drinking patterns.

Author:	CK Atkin
Edition/Format:	Article : English
Publication:	Journal of adolescent health care : official publication of the Society for Adolescent Medicine, 1990 Jan; 11(1): 10-24
Database:	From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine.
Summary:	This paper presents an overview of theoretical perspectives applicable to the effects of television drinking portrayals on adolescent audiences, focusing on the influence of beer and wine advertising and entertainment depictions of drinking behavior. A critical review of survey research evidence indicates that alcohol commercials contribute to a modest increase in overall consumption by teenagers and may have a slight impact on alcohol misuse and drunk driving. There are no studies measuring the effects of entertainment programming on adolescents, but content analyses suggest the potential for increased prodrinking attitudes and behaviors. Policy implications for addressing the deleterious effects of televised drinking are discussed, and priorities for future research are identified.  Read more...
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