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The EGA Master : case study.

Author: Luis Aranberri
Publisher: Publicaciones de la Universidad de Deusto, 2000.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Aranberri, Luis.
EGA Master : case study.
: Publicaciones de la Universidad de Deusto, ©2000
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Luis Aranberri
ISBN: 9788415759249 841575924X
OCLC Number: 924642240
Description: 1 online resource (79 pages)
Contents: The EGA Master: case study; Legal; Table of contents; Prologue; Chapter 1; Chapter 2; International consultant; Chapter 3; Horizontal integration; Innovation as a value-added and distinctive factor; A commitment to internationalisation; The global village requires a global market; The relationship between innovation and internationalisation; Customer orientation; Chapter 4; The human factor as a business revolution; Chapter 5; Aner Garmendia, a salesman who became the highest-ranking executive in the company; Iñaki Garmendia junior, managing director; Chapter 6. The future according to EGA MasterBy way of an epilogue; Chapter 7; Chapter 8.

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