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Einflussfaktoren auf die Kaufentscheidung in der Automobilbranche unter der besonderen Berücksichtigung der Zielgruppe 50plus Preview this item
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Einflussfaktoren auf die Kaufentscheidung in der Automobilbranche unter der besonderen Berücksichtigung der Zielgruppe 50plus

Author: Klaus-Peter Wiedmann; Astrid Siebels; Janine Schuchardt
Publisher: Hannover : Inst. für Marketing & Management, Leibniz-Univ., 2006, c 2006.
Series: Schriftenreihe Marketing, Management
Edition/Format:   Book : German
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Klaus-Peter Wiedmann; Astrid Siebels; Janine Schuchardt
ISBN: 9783867000048 3867000042
OCLC Number: 180945710
Notes: Literaturverz. Bl. 80 - 94.
Description: XXXVII, 94 S. : graph. Darst. ; 30 cm.
Series Title: Schriftenreihe Marketing, Management
Responsibility: Klaus-Peter Wiedmann ; Astrid Siebels ; Janine Schuchardt. Universität Hannover, Marketing & Management M2.
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