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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/29519512 Title: Eisenhower's war of words : rhetoric and leadership Author: Martin J Medhurst Publisher: East Lansing : Michigan State University Press, 1994. ISBN/ISSN: 0870133403 9780870133404 OCLC:29519512

  
  

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Subjects

• Eisenhower, Dwight D. -- (Dwight David), -- 1890-1969 -- Oratory.
• Eisenhower, Dwight D. -- (Dwight David), -- 1890-1969 -- Literary art.
• Rhetoric -- Political aspects -- United States -- History -- 20th century.
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Eisenhower's war of words : rhetoric and leadership

Author:	Martin J Medhurst
Publisher:	East Lansing : Michigan State University Press, 1994.
Series:	Rhetoric and public affairs series.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	Eisenhower's War of Words: Rhetoric and Leadership paints a revisionist portrait of Dwight Eisenhower as a strategic communicator who was highly involved in the series of crises that characterized his administrations. As a consummate cold warrior, Eisenhower understood that words, images, perceptions, and the shaping of attitudes was central to the ongoing battle with the Soviet Union. He used rhetoric - actions and messages intentionally designed to persuade - to achieve many of his goals. To Ike, rhetoric were the central weapon for waging - and winning - the Cold War. Understood as a strategic art of selection, arrangement, nuance, timing, and audience adaptation, rhetoric became, for Eisenhower, the preferred means of conflict resolution. Examining both foreign and domestic crises, Eisenhower's War of Words reveals a chief executive who was always thinking, planning, and looking for the opportune moment to strike. Individual chapters are devoted to the crises concerning Vietnam, McCarthyism, the H-Bomb, massive retaliation, Open Skies, Suez, Sputnik, Little Rock, the U-2 Affair, and the military-industrial complex. Eisenhower's rhetorical leadership saw America through a decade that was anything but tranquil. This book examines one of the primary means by which he accomplished that goal.  Read more...
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