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The electric information age book : McLuhan/Agel/Fiore and the experimental paperback

Author: Jeffrey T Schnapp; Adam Michaels
Publisher: New York : Princeton Architectural Press, ©2012.
Series: Inventory books (Princeton Architectural Press), 03.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
This book explores a time span in mass-market publishing in the sixties and seventies when formerly backstage players--designers, graphic artists, editors, "coordinators," and "producers"--Stepped into the spotlight to create a set of exceptional paperback books. Aimed squarely at the young media-savvy consumers of the "Electronic Information Age," these small, inexpensive paperbacks brought the ideas of  Read more...
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Genre/Form: Case studies
History
Named Person: Marshall McLuhan; Jerome Agel; Quentin Fiore; Jerome Agel; Quentin Fiore; Marshall McLuhan
Document Type: Book
All Authors / Contributors: Jeffrey T Schnapp; Adam Michaels
ISBN: 9781616890346 1616890347
OCLC Number: 719428971
Description: 239 pages : illustrations ; 18 cm.
Contents: Introduction : The cinematic art of paperback books / Steven Heller --
An inventory of inventories / Jeffrey T. Schnapp --
Case studies : photo --
essayism ; album --
art ; magazine --
book ; agit --
pop ; shelf --
help --
Afterword : As if --
design and its producers / Andrew Blauvelt.
Series Title: Inventory books (Princeton Architectural Press), 03.
Other Titles: McLuhan/Agel/Fiore and the experimental paperback
Responsibility: Jeffrey T. Schnapp, Adam Michaels.

Abstract:

This book explores a time span in mass-market publishing in the sixties and seventies when formerly backstage players--designers, graphic artists, editors, "coordinators," and "producers"--Stepped into the spotlight to create a set of exceptional paperback books. Aimed squarely at the young media-savvy consumers of the "Electronic Information Age," these small, inexpensive paperbacks brought the ideas of contemporary thinkers to the masses and established a distinctive new graphics-rich, montage-based genre of bookmaking that still resonates loudly today.

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"Thanks to the scholarship of Schnapp and Michaels, it is impossible to dispute that the books produced by Agel and Fiore pushed the printed page to the limit, and in doing so helped bring crucial Read more...

 
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