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Electronic commerce 2006 : a managerial perspective

Author: Efraim Turban
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Describes the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation  Read more...

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Document Type: Book
All Authors / Contributors: Efraim Turban
ISBN: 0131854615 9780131854611 0131976672 9780131976672
OCLC Number: 60321714
Description: xl, 792 pages : illustrations ; 29 cm
Contents: Ch. 1. Overview of electronic commerce --
Ch. 2. E-marketplaces : structures, mechanisms, economics, and impacts --
Ch. 3. Retailing in electronic commerce : products and services --
Ch. 4. Consumer behavior, market research, and advertisement --
Ch. 5. B2B E-commerce : selling and buying in private E-markets --
Ch. 6. Public B2B exchanges and support services --
Ch. 7. E-supply chains, collaborative commerce, intrabusiness EC, and corporate portals --
Ch. 8. Innovative EC systems : from E-government and E-learning to C2C --
Ch. 9. Mobile commerce and pervasive computing --
Ch. 10. E-auctions --
Ch. 11. E-commerce security --
Ch. 12. Electronic payment systems --
Ch. 13. Order fulfillment, eCRM, and other support services --
Ch. 14. E-commerce strategy and global EC --
Ch. 15. Economics and justification of electronic commerce --
Ch. 16. Launching a successful online business and EC project --
Ch. 17. Legal, ethical, and societal impacts of EC.
Responsibility: Efraim Turban [and others].

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