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Electronic commerce : the new business platform for the Internet

Author: Debra Cameron
Publisher: Charleston, S.C. : Computer Technology Research, 1997.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:

This report examines business models and markets where electronic commerce (E-commerce) is making substantial inroads and describes techniques for conducting online marketing campaigns. It also  Read more...

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Document Type: Book
All Authors / Contributors: Debra Cameron
ISBN: 1566079853 9781566079853
OCLC Number: 36017217
Description: viii, 238 pages : illustrations ; 28 cm
Contents: E-Commerce Defined; The Origins of Web-Based E-Commerce; Reducing Costs with E-Commerce; Online Services; Creating Effective Content for the Web; Growth Markets - Advertising-Supported Content and Services; Business Models and Markets; Marketing for E-Commerce; Demographics of the Electronic Marketplace; Promotion Through Search Engines and Catalogues; Optimizing Hyper Text Markup Language (HTML) for Search Engines; Conducting Online Marketing Campaigns; E-Commerce Security; Guarding Against Web Server Vandalism; Strategies for Protecting E-Commerce Systems; Transaction Security and Payment Technology; Transaction Security Systems; Online Banking; Digital Cash; The Emerging Role of Micropayments; SmartCards; Credit Card-Based Transaction Technology; Electronic Checks; Secure Electronic Transactions (SET); B2B E-Commerce; Electronic Data Interchange (EDI); Virtual Private Networks (VPNs); Public Key Encryption; Digital Signatures; How Encryption is Used; Firewalls; Operating System (OS) Security; Security Scanners; Web Server Security; Privacy Laws and Market Research; The Outlook for E-Commerce. (Part Contents).
Responsibility: Debra Cameron.

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