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|All Authors / Contributors:||
|Description:||viii, 238 p. : ill. ; 28 cm.|
|Contents:||E-Commerce Defined; The Origins of Web-Based E-Commerce; Reducing Costs with E-Commerce; Online Services; Creating Effective Content for the Web; Growth Markets - Advertising-Supported Content and Services; Business Models and Markets; Marketing for E-Commerce; Demographics of the Electronic Marketplace; Promotion Through Search Engines and Catalogues; Optimizing Hyper Text Markup Language (HTML) for Search Engines; Conducting Online Marketing Campaigns; E-Commerce Security; Guarding Against Web Server Vandalism; Strategies for Protecting E-Commerce Systems; Transaction Security and Payment Technology; Transaction Security Systems; Online Banking; Digital Cash; The Emerging Role of Micropayments; SmartCards; Credit Card-Based Transaction Technology; Electronic Checks; Secure Electronic Transactions (SET); B2B E-Commerce; Electronic Data Interchange (EDI); Virtual Private Networks (VPNs); Public Key Encryption; Digital Signatures; How Encryption is Used; Firewalls; Operating System (OS) Security; Security Scanners; Web Server Security; Privacy Laws and Market Research; The Outlook for E-Commerce. (Part Contents).|