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Electronic commerce

Author: Gary P Schneider
Publisher: Australia ; Boston, MA : Cengage Learning, [2017]
Edition/Format:   Print book : English : Twelfth editionView all editions and formats
Summary:
This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an understanding of the dynamics within this fast-paced industry as the book balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil  Read more...
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Details

Document Type: Book
All Authors / Contributors: Gary P Schneider
ISBN: 9781305867819 1305867815
OCLC Number: 995805595
Description: xxii, 598 pages : color illustrations ; 24 cm
Contents: Introduction to electronic commerce --
Technology infrastructure: the internet and the World Wide Web --
Selling on the web --
Marketing on the web --
Business-to-business activities: improving efficiency and educating costs --
Social networking, mobile commerce, and online auctions --
The environment of electronic commerce: legal, ethical, and tax issues --
Web server hardware and software --
Electronic commerce software --
Electronic commerce security --
Payment systems for electronic commerce --
Managing electronic commerce implementation.
Responsibility: Gary P. Schneider, Ph. D., CPA, California State University, Monterey Bay.

Abstract:

This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an understanding of the dynamics within this fast-paced industry as the book balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil and examines social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New "Learning From Failure" features draw important lessons from the experiences of actual companies. Cases featuring real company situations provide the basis for class presentations, case discussions, and extended written assignments.

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