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Electronic marketing

Author: Margo Komenar
Publisher: New York : Wiley Computer, ©1997.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Margo Komenar
ISBN: 0471155535 9780471155539
OCLC Number: 35235126
Description: xxiv, 549 pages : illustrations ; 24 cm
Contents: Preface / John Petrillo --
Introduction / Margo Komenar --
Ch. 1. Defining Your Market / Solange Van Der Moer --
Ch. 2. Designing Your Presence / Margo Komenar --
Ch. 3. Making It Legal / Dianne Brinson and Mark Radcliffe --
Ch. 4. Supporting Your Presence / Margo Komenar --
Ch. 5. Interactive Advertising / Margo Komenar --
Ch. 6. Fax-on-Demand / William Austad and Paul Brobst --
Ch. 7. The SmartCard Game / Margo Komenar --
Ch. 8. Interactive Kiosks / Margo Komenar --
Ch. 9. Marketing on the Commercial Online Services / Margo Komenar and Irene Graff --
Ch. 10. The Internet: Marketing and Business Opportunities / Claudia Brenner and Tim Pearson --
Ch. 11. How Businesses Use Electronic Marketing / Margo Komenar --
Ch. 12. Industry Leaders: The Road Ahead / Margo Komenar.
Responsibility: Margo Komenar.
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