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Electronic media programming : strategies and decision making

Author: Raymond L Carroll; Donald M Davis
Publisher: New York : McGraw-Hill, ©1993.
Series: McGraw-Hill series in mass communication.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Focuses on strategies for programming small market, local stations (rather than major networks), and explores the wide range of choices and options available to the programmer. The authors aim to  Read more...

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Additional Physical Format: Online version:
Carroll, Raymond L.
Electronic media programming.
New York : McGraw-Hill, ©1993
(OCoLC)624454360
Online version:
Carroll, Raymond L.
Electronic media programming.
New York : McGraw-Hill, ©1993
(OCoLC)629320537
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Raymond L Carroll; Donald M Davis
ISBN: 0070102988 9780070102989
OCLC Number: 27225573
Description: xii, 532 pages : illustrations ; 25 cm.
Contents: pt. 1. Audience and Program Assessment. 1. Overview of Electronic Media Programming: Strategies and Decision Making. 2. Programming as Marketing. 3. Analysis of Program Content. 4. Conducting Research. 5. Audience Research Services. 6. Program Assessment: Applying Research --
pt. 2. Radio. 7. Assessing the Radio Environment. 8. Radio Formats. 9. Radio Programming Concepts. 10. Radio Program Suppliers --
pt. 3. Television. 11. The Television Environment. 12. Basic Television Programming Strategies. 13. The Syndication Marketplace. 14. Programming the Independent Station. 15. Programming the Network Affiliate. 16. Broadcast Networks. 17. Television News. 18. Public Television --
pt. 4. Cable Television.
Series Title: McGraw-Hill series in mass communication.
Responsibility: Raymond L. Carroll, Donald M. Davis.
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