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Electronic media

Author: John Craft; Frederic A Leigh; Donald G Godfrey
Publisher: Belmont, CA : Wadsworth Thomson Learning, ©2001.
Series: Wadsworth series in production
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Providing a broad overview of the electronic media, ranging from a theoretical to a professional perspective, this text provides foundational information for upper-division course offerings that  Read more...

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Additional Physical Format: Online version:
Craft, John.
Electronic media.
Belmont, CA : Wadsworth Thomson Learning, ©2001
(OCoLC)891404383
Document Type: Book
All Authors / Contributors: John Craft; Frederic A Leigh; Donald G Godfrey
ISBN: 0534195660 9780534195663
OCLC Number: 43323648
Description: xx, 394 pages : illustrations, maps ; 26 cm
Contents: Part I. Electronic media history, foundations, and the law --
Part II. The business of electronic media: systems, sales, and programming --
Part III. Electronic media technology --
Part IV. Electronic media and society.
Series Title: Wadsworth series in production
Responsibility: John E. Craft, Frederic A. Leigh, Donald G. Godfrey.

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Preface. Introduction: Convergence and the Electronic Media. Part One: Electronic Media History, Foundations, and the Law. 1. Foundations of Electronic Media. 2. Electronic Media since World War II. Read more...

 
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