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Elements of Blogging.

Author: Mark Leccese
Publisher: London : Taylor and Francis, 2015.
Edition/Format:   eBook : Document : EnglishView all editions and formats

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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mark Leccese
ISBN: 1317694244 9781317694243
OCLC Number: 914190548
Description: 1 online resource (264 pages) : illustrations
Contents: INTRODUCTION: Why Blog?The changing blogging landscapWho blogs and howBlogs can be about almost anythinWhy expertise matterWhy audience mattersCHAPTER 1: Anatomy of a Blog PostFinding a blog-worthy ideaGathering information (with links!)Writing a draftRewriting, tweaking and other improvementsHeadlines, visuals, summariesMaking the text look invitingLinks and more linksTelling the world about your postChapter comments (linked to website)CHAPTER 2: Two Models: Reporter Blogger vs. Op-ed BloggerWhat kind of journalist do you want to be?How to blog effectivelyThe basics of writing and reporting a news blog (being a reporter, organizing and writing your reporter blog post, the lede, the body)Blogging your opinionsTips for writing a strong opinion blog postReflective assignment & exerciseChapter comments (linked to website)CHAPTER 3: Getting StartedChoosing a blog topic (why a niche matters)Naming your blogChecking out the competitionWhere to get ideas, find resources to tap regularly (social media, hub blog communities, finding experts)Establishing a focus (carrowing your topic, writing a focus statement, outlining to help organize, looking ahead instead of behindFinding and using links (getting to the original source, giving varied views)Building an audience (the importance of regular posts, varying your pace, keeping a reserve file, pushing out, Rome wasn't built in a day: Be patient)Chapter comments (linked to website)CHAPTER 4: Blogging as rap The pleasure of playing with wordsLet's get loose: Stretching exercisesHearing the written word (varying cadence and pace, alliteration, sibilance and all that linguistic rhythm, reading your work out loud)Small scenes can deliver big storiesHow to find your voice (the right tone for your subject; different blogs, different voices; how the pros establish a voice)Chapter comments (linked to website)CHAPTER 5: Striking up a Conversation Giving your readers their sayWhen to engage those who comment - and howDealing with spammers, bots and other headachesChapter comments (linked to website)CHAPTER 6: Why Headlines Matter Two seconds and they're goneClear and direct trumps cleverWhy keywords countThe elements of good headlines (specificity, S-V-O, watch for multiple meanings, look forward, tell it with a twist, bad breaks, on deck [how second decks supply more news])Chapter breaks carry the reader forwardChapter comments (linked to website)CHAPTER 7: Beyond Words Words aren't always best: Choosing the right mediumPicturebook: Telling a story with a photo blog (one picture can be an entire story, words and cutlines working together, slideshows)I am a radio station: Podcasts (choosing a recording device, natural sound, sound and the imagination)Some of this, some of that: tumbleblogs (how media can complement one another, each element is its own story, choosing the right media)TV Reality: Video blogsChapter comments (linked to website)CHAPTER 8: Making Universal Connections with Stories of Everyday Life Inventorying your own lifeThinking smallThe power of universal connectionsBe a character in your own storyA little humor can go a long wayChapter comments (linked to website)CHAPTER 9: On the Road Again: The Travel BlogGathering string (connections can take time to sort)Using the senses to take readers with youWrite about a place through its peopleDon't be breezy, be specificUsing dialogue to tell storySimple stories work bestTake lots of pictures: People like to see thingsChapter comments (linked to website)CHAPTER 10: Blogging about Politics and JournalismRead a lot and mix up your readingFind a place to standBuild a single, strong argumentHow to structure an argumentShow your readers where your facts came fromBe a voice, not an echoChapter comments (linked to website)CHAPTER 11: Consider This: Advice and Reviews Remember the three S rule: Be succinct, simple and sincereThis is your show: Don't be afraid to offer an opinionDo base that opinion on factsIncorporate other experts and (once again) link like crazyMix advice and demonstrationBuild your own clubChapter comments (linked to website)CHAPTER 12: Building your blogging brand Picking a name that resonatesTwitter, Facebook, LinkedIn and who knows what's nextJohnny Blogseed: Wherever you go, spread your blog You're not just a blog, you're a personFrom pixels to ink: Getting your posts published in old mediaChapter comments (linked to website)CHAPTER 13: Looking aheadGoing mobileNew tools for bloggers - and followersGrowing by collaboratingSubscription blogsThe supremacy of qualityChapter comments (linked to website)APPENDICES: Two bloggers & their work


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