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The elements of content strategy

Author: Erin Kissane
Publisher: New York : A Book Apart, ©2011.
Series: Book Apart (Series), no. 3.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.--Back cover.
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Document Type: Book
All Authors / Contributors: Erin Kissane
ISBN: 9780984442553 0984442553
OCLC Number: 705367793
Description: 81 p. : col. ill. ; 22 cm.
Contents: Basic principles --
The craft of content strategy --
Tools and techniques --
In conclusion --
Bonus track: How do I get in?
Series Title: Book Apart (Series), no. 3.
Responsibility: Erin Kissane.

Abstract:

Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.--Back cover.

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