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The elements of copywriting : the essential guide to creating copy that gets the results you want

Author: Gary Blake; Robert W Bly
Publisher: New York : Macmillan USA, ©1997.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines  Read more...

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Additional Physical Format: Online version:
Blake, Gary.
Elements of copywriting.
New York : Macmillan USA, ©1997
(OCoLC)605433090
Document Type: Book
All Authors / Contributors: Gary Blake; Robert W Bly
ISBN: 0028613384 9780028613383
OCLC Number: 36817056
Notes: Includes index.
Description: xii, 176 pages ; 22 cm
Responsibility: Gary Blake and Robert W. Bly.

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