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The elements of copywriting : the essential guide to creating copy that gets the results you want

Author: Gary Blake; Robert W Bly
Publisher: New York : Macmillan USA, 1998, ©1997.
Edition/Format:   Print book : English : Paperback edView all editions and formats
Summary:

A concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade.

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Document Type: Book
All Authors / Contributors: Gary Blake; Robert W Bly
ISBN: 0028626303 9780028626307
OCLC Number: 40328054
Notes: Originally published: New York : Macmillan USA, 1997.
Includes index.
Description: xii, 176 pages ; 21 cm
Contents: Acknowledgments. Introduction. I.COPYWRITING PRINCIPLES. 1.The Fundamentals of Persuasive Writing. 2.Headlines. 3.Body Copy. 4.Power Copywriting Techniques. II.COPYWRITING TASKS. 5.Print Advertising. 6.Direct Mail. 7.Brochures. 8.Catalogs. 9.Press Releases and Press Kits. 10.Audiovisual Promotions. 11.The World Wide Web. 12.Other Formats. Index.
Responsibility: Gary Blake and Robert W. Bly.

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