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Elements of graph design

Author: Stephen Michael Kosslyn
Publisher: New York : W.H. Freeman, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
This is a "how to" book. Stephen Kosslyn offers step-by-step guidelines for creating graphs that convey data in clear and attractive ways. This is also a "why it works" book. Kosslyn, a noted psychologist, bases his recommendations on extensive research into how the brain perceives and processes visual information. As he demonstrates, an awareness of the connections between the eye and the mind can make all the
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Stephen Michael Kosslyn
ISBN: 0716722631 9780716722632 071672362X 9780716723622 9780716723639 0716723638
OCLC Number: 28377174
Description: xi, 309 p. : ill. (some col.) ; 26 cm.
Contents: Ch. 1. Looking with the Eye and Mind --
Ch. 2. Choosing a Graph Format --
Ch. 3. Creating the Framework, Labels, and Title --
Ch. 4. Creating Pie Graphs, Divided-Bar Graphs, and Visual Tables --
Ch. 5. Creating Bar-Graph Variants --
Ch. 6. Creating Line-Graph Variants and Scatter Plots --
Ch. 7. Creating Color, Filling, and Optional Components --
Ch. 8. How People Lie with Graphs --
Ch. 9. Beyond the Graph --
Appendix 1 Elementary Statistics for Graphs --
Appendix 2 Analyzing Graphics Programs --
Appendix 3 Summary of Principles and Their Psychological Bases.
Other Titles: Graph design.
Responsibility: Stephen M. Kosslyn.

Abstract:

Explains step-by-step how to create effective displays of quantative data, with guidelines based on our current understanding of how the brain processes information. The book demonstrates clearly why  Read more...

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    schema:description "Elements of Graph Design is for anyone who creates graphs, whether by computer or by pencil and paper. It is for anyone who relies on graphs in school work, presentations, or business reports. It is for anyone who wants a better understanding of the graphs used by newspapers and magazines, politicians, and advertisers (Kosslyn includes a chapter on how graphs can be used to misrepresent data). Finally it is for anyone interested in the mechanics of perception, memory, and cognition that come into play not just when we read graphs, but in any visual encounter."@en ;
    schema:description "Ch. 1. Looking with the Eye and Mind -- Ch. 2. Choosing a Graph Format -- Ch. 3. Creating the Framework, Labels, and Title -- Ch. 4. Creating Pie Graphs, Divided-Bar Graphs, and Visual Tables -- Ch. 5. Creating Bar-Graph Variants -- Ch. 6. Creating Line-Graph Variants and Scatter Plots -- Ch. 7. Creating Color, Filling, and Optional Components -- Ch. 8. How People Lie with Graphs -- Ch. 9. Beyond the Graph -- Appendix 1 Elementary Statistics for Graphs -- Appendix 2 Analyzing Graphics Programs -- Appendix 3 Summary of Principles and Their Psychological Bases."@en ;
    schema:description "This is a "how to" book. Stephen Kosslyn offers step-by-step guidelines for creating graphs that convey data in clear and attractive ways. This is also a "why it works" book. Kosslyn, a noted psychologist, bases his recommendations on extensive research into how the brain perceives and processes visual information. As he demonstrates, an awareness of the connections between the eye and the mind can make all the difference when creating or reading graphs. In Elements of Graph Design, Kosslyn helps you determine the appropriate format for a graph based on the data to be presented and your purpose in presenting it. He then focuses on the nuts and bolts of graph construction - the framework, the labels, the use of color and texture. Dozens of examples of effective and ineffective graphs are described and dissected in light of what is known about human visual perception. The result: easy-to-follow, unambiguous graphs that virtually anyone can understand immediately."@en ;
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