RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 644663574 LA English T1 The Elements of Graphic Design : Space, Unity, Page Architecture, and Type A1 White, Alex, PB Allworth Press PP New York, NY YR 2011 SN 9781581157628 1581157622 AB This design book has been revised and expanded to feature a new dimension of ideas to thinking about graphic design relationships. It is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this resource. It also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This work provides designers, art directors, and students with an approach to successful design. The author, a veteran designer and educator has assembled information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover his four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. The book offers a new way to think about and use the four design elements, with an aim to inspire better design. --Provided by publisher.