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The elusive fan : reinventing sports in a crowded marketplace

Author: Irving J Rein; Philip Kotler; Ben Shields
Publisher: New York : McGraw-Hill, ©2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Rein, Irving J.
Elusive fan.
New York : McGraw-Hill, ©2006
(DLC) 2006018779
(OCoLC)70158354
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Irving J Rein; Philip Kotler; Ben Shields
ISBN: 9780071487016 0071487018 0071491147 9780071491143 1280644087 9781280644085
OCLC Number: 77069970
Description: 1 online resource (xiv, 345 pages)
Contents: Reaching the elusive fan : The fan challenge; Sports in trouble; How fans connect --
Connecting to the elusive fan: Reinventing the sports brand; Generating the sports brand transformation; Implementing the sports brand transformation; Communicating the sports brand --
Surviving in the sports fan marketplace: Sustaining the fan connection; Successful cases in sports branding; The future of fan connection.
Responsibility: Irving Rein, Philip Kotler, Ben Shields.
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