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Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level

Author: Chris Baggott
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"Email Marketing by the Numbers applies modern marketing techniques to the world's greatest marketing tool - permission email. Email marketing expert Christ Baggott reveals what works, what doesn't, and how to leverage the power of email to accomplish all of your goals."--Jacket.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Baggott, Chris.
Email marketing by the numbers.
Hoboken, N.J. : John Wiley & Sons, ©2007
(DLC) 2007002737
(OCoLC)80917140
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Chris Baggott
ISBN: 9780470148280 0470148284 1280901195 9781280901195
OCLC Number: 166327772
Description: 1 online resource (ix, 294 pages) : illustrations
Contents: Introduction : By the numbers : what's it all about? --
What is marketing's goal? --
Is email the perfect marketing tool? --
What's wrong with email? --
Subscriber engagement : what matters? --
Building a killer database --
Segmenting for relevance --
Finding or creating relevant content --
The role of email in viral and word-of-mouth marketing --
Analytics that matter --
Testing against your goals --
Using surveys, forms, and other feedback tools --
Triggers, transactions, and integration --
Are you a spammer?
Responsibility: Chris Baggott ; with Ali Sales.
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Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog  Read more...

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"I would challenge anyone...not to gain something from reading this book." (Marketing Direct, January 2008) "The advice is practical and the case studies allow you to really understand where success Read more...

 
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