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Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level

Author: Chris Baggott
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Email Marketing by the Numbers applies modern marketing techniques to the world's greatest marketing tool - permission email. Email marketing expert Christ Baggott reveals what works, what doesn't, and how to leverage the power of email to accomplish all of your goals."--Jacket.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Chris Baggott
ISBN: 9780470122457 0470122455
OCLC Number: 80917140
Description: ix, 294 pages : illustrations ; 24 cm
Contents: Introduction : By the numbers : what's it all about? --
What is marketing's goal? --
Is email the perfect marketing tool? --
What's wrong with email? --
Subscriber engagement : what matters? --
Building a killer database --
Segmenting for relevance --
Finding or creating relevant content --
The role of email in viral and word-of-mouth marketing --
Analytics that matter --
Testing against your goals --
Using surveys, forms, and other feedback tools --
Triggers, transactions, and integration --
Are you a spammer?
Responsibility: Chris Baggott ; with Ali Sales.
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Abstract:

Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog  Read more...

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"I would challenge anyone...not to gain something from reading this book." (Marketing Direct, January 2008) The advice is practical and the case studies allow you to really understand where Read more...

 
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