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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/50755342 Title: The emergence of modern marketing Author: Roy A Church; Andrew Godley Publisher: London ; Portland, OR : F. Cass, 2003. ISBN/ISSN: 071465390X 9780714653907 0714683264 9780714683263 OCLC:50755342

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The emergence of modern marketing

Author:	Roy A Church; Andrew Godley
Publisher:	London ; Portland, OR : F. Cass, 2003.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Document Type:	Book
All Authors / Contributors:	Roy A Church; Andrew Godley Find more information about:
ISBN:	071465390X 9780714653907 0714683264 9780714683263
OCLC Number:	50755342
Description:	150 p. : ill. ; 24 cm.
Contents:	The emergence of modern marketing / Roy Church, Andrew Godley -- Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam -- Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark -- Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke -- Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley -- Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker -- Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.
Responsibility:	editors, Roy Church, Andrew Godley.
More information:	Publisher description

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