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The emergence of modern marketing

著者: Roy A Church; Andrew Godley
出版商: London ; Portland, OR : F. Cass, 2003.
版本/格式:   图书 : 英语查看所有的版本和格式
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所有的著者/提供者: Roy A Church; Andrew Godley
ISBN: 071465390X 9780714653907 0714683264 9780714683263
OCLC号码: 50755342
描述: 150 p. : ill. ; 24 cm.
内容: The emergence of modern marketing / Roy Church, Andrew Godley --
Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam --
Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark --
Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke --
Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley --
Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker --
Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.
责任: editors, Roy Church, Andrew Godley.
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