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Emerging markets : lessons for business success and the outlook for different markets

Author: Nenad Pacek; Daniel Thorniley
Publisher: London : Economist, ©2004.
Series: Economist series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"As growth has slowed in the developed world and the forces that have led to globalisation gather pace, more and more companies are seeking to do business in emerging markets, which, if you judge the market right and pursue the right strategy, offer enormous opportunities. But many firms stumble when they go into an emerging market and end up disappointed. This book aims to help them to succeed and to identify the  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Pacek, Nenad.
Emerging markets.
London : Economist, ©2004
(DLC) 2006491691
(OCoLC)56207642
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Nenad Pacek; Daniel Thorniley
ISBN: 1861974086 9781861974082 9781847650092 1847650090
OCLC Number: 124039159
Notes: At head of title: The Economist.
Description: 1 online resource (vii, 216 pages)
Contents: pt. 1. Lessons for business success --
pt. 2. The outlook for different markets.
Series Title: Economist series.
Other Titles: Lessons for business success and the outlook for different markets
Economist (London, England : 1843)
Responsibility: Nenad Pacek and Daniel Thorniley.

Abstract:

This book looks at the reasons why some firms fail and others succeed. Full of real-life corporate experiences, it analyses the strategic lessons for those planning to enter or who are already  Read more...

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