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Emerging markets rule : growth strategies of the new global giants

Author: Mauro F Guillén; Esteban García-Canal
Publisher: New York : McGraw-Hill, ©2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHAREWinner of the 2013 Small Business Book Award - Top 10 Overall The newest economic behemoth, China, is snatching market share from the U.S.,  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Guillén, Mauro F.
Emerging markets rule.
New York : McGraw-Hill, ©2013
(DLC) 2012033515
(OCoLC)793223459
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mauro F Guillén; Esteban García-Canal
ISBN: 9780071798129 0071798129
OCLC Number: 835086183
Description: 1 online resource (1 volume) : illustrations
Contents: Introduction : a permanent revolution --
Execute, strategize, then execute again --
Cater to the niches --
Scale to win --
Embrace chaos --
Acquire smart --
Expand with abandon --
No sacred cows! --
Take action!
Other Titles: Growth strategies of the new global giants
Responsibility: Mauro F. Guillén and Esteban García-Canal.

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