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Emotion in advertising : theoretical and practical explorations 预览资料
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Emotion in advertising : theoretical and practical explorations

著者: Stuart J Agres; Julie A Edell; Tony M Dubitsky; Lowe Marschalk, Inc.
出版商: New York : Quorum Books, 1990.
版本/格式:   图书 : 英语查看所有的版本和格式
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附加的形体格式: Online version:
Emotion in advertising.
New York : Quorum Books, 1990
(OCoLC)647094182
文件类型:
所有的著者/提供者: Stuart J Agres; Julie A Edell; Tony M Dubitsky; Lowe Marschalk, Inc.
ISBN: 0899305377 9780899305370
OCLC号码: 20935338
注意: Papers presented at a conference held in May 1988, sponsored by Lowe Marschalk, Inc.
描述: xviii, 383 p. : ill. ; 25 cm.
内容: Emotion in advertising : an agency point of view / Stuart J. Agres --
On using classical conditioning methods for researching the impact of ad-evoked feelings / Chris T. Allen and Terence A. Shimp --
Individual responses to advertising : mood and its effects from an information processing perspective / Thomas K. Srull --
A micro approach to studying feeling responses to adverising : the case of warmth / David A. Aaker and Douglas M. Stayman --
Transformational advertising : current state of the art / Christopher P. Puto and Robert W. Hoyer --
Fear appeals in advertising : an emotion attribution approach / Malcolm C. Smith, Kristina A. Frankenberger, and Lynn R. Kahle. Facing up to the challenge of measuring emotional response to advertising / Trent H. Punnett and Richard W. Pollay --
Ad-specific emotional responses to advertising / J. Edward Russo and Debra L. Stephens --
Communication and arousal of emotion : some implications of facial expression research for magazine advertisements / Fairfid M. Caudle --
Influences on emotional response to commercials of different executional styles / Cheon-Soung Park and Esther Thorson --
When are feeling generated? : assessing the presence and reliability of feelings based on storyboards and animatics / Ronald C. Goodstein, Julie A. Edell, and Marian Chapman Moore. Does what we see influence how we feel? : felt emotions versus depicted emotions in television commercials / Patricia A. Stout, Pamela M. Homer, and Scott S. Liu --
Affect and attitudes in advertising : the impact of brand name and product category introductory position / Julie A. Edell and Helen H. Anderson --
Consumer emotional reactions to television advertising and their effects on message recall / Basil G. Englis --
The memory impact of commercials varying in emotional appeal and product involvement / Thomas J. Page, Jr., Esther Thorson, and Maria Papas Heide --
A three-component model of attitude toward the ad : effects of the zipping and zapping of television commercials / T.J. Olney Rajeev Batra, and Morris B. Holbrook. Message effectiveness can be increased by matching appeals to recipients' self-schemas : laboratory demonstrations and a national field experiment / Timothy C. Brock, Laura A. Brannon, and Carol Bridgwater --
The relationship between advertising and consumers' moods : a synergistic approach / Ronald Paul Hill and Debra L. Stephens --
Consumer psychology's potential contribution to social science / John C. Maloney.
责任: edited by Stuart J. Agres, Julie A. Edell, and Tony M. Dubitsky.

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