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Emotional branding : the new paradigm for connecting brands to people

Author: Marc Gobé
Publisher: New York : Allworth Press, ©2001.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marc Gobé
ISBN: 1581150784 9781581150780
OCLC Number: 243591944
Description: 1 online resource (xxxii, 319 pages) : illustrations
Responsibility: by Marc Gobé.
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