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The emotional consequences of donation opportunities

Author: Lara B Aknin; Guy Mayraz; John F Helliwell; National Bureau of Economic Research,
Publisher: Cambridge, Mass. : National Bureau of Economic Research, 2014.
Series: Working paper series (National Bureau of Economic Research), no. 20696.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Charities often circulate widespread donation appeals to garner support for campaigns, but what impact do these campaigns have on the well-being of individuals who choose to donate, those who choose not to donate, and the entire group exposed to the campaign? Here we investigate these questions by exploring the changes in affect reported by individuals who donate in response to a charitable request and those who do  Read more...
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lara B Aknin; Guy Mayraz; John F Helliwell; National Bureau of Economic Research,
OCLC Number: 898493293
Notes: "November 2014"
Description: 1 online resource (21 pages) : illustrations.
Series Title: Working paper series (National Bureau of Economic Research), no. 20696.
Responsibility: Lara B. Aknin, Guy Mayraz, John F. Helliwell.

Abstract:

Charities often circulate widespread donation appeals to garner support for campaigns, but what impact do these campaigns have on the well-being of individuals who choose to donate, those who choose not to donate, and the entire group exposed to the campaign? Here we investigate these questions by exploring the changes in affect reported by individuals who donate in response to a charitable request and those who do not. We also look at the change in affect reported by the entire sample to measure the net impact of the donation request. Results reveal that large donors experience hedonic boosts from their charitable actions, and the substantial fraction of large donors translates to a net positive influence on the well-being of the entire sample. Thus, under certain conditions, donation opportunities can enable people to help others while also increasing the overall well-being of the population of potential donors.

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