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Emotions and consumption behaviour

Author: Isabella Soscia
Publisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar, ©2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
This stimulating book scrutinizes how emotions function in consumers, from both a psychological and a managerial perspective. It demonstrates how gratitude, happiness, guilt, anger, pride and sadness determine different post-consumption behaviours such as positive and negative word of mouth, repurchase intention and complaint behavior. The emotional side of consumption seems to play an essential role in explaining  Read more...
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Document Type: Book
All Authors / Contributors: Isabella Soscia
ISBN: 9780857937964 0857937960 0857937979 9780857937971
OCLC Number: 812687483
Description: xii, 138 pages : illustrations ; 23 cm
Contents: Contents: Introduction 1. Consumer Emotions and Behaviour 2. Happiness and Unhappiness 3. Pride and Sense of Guilt 4. Anger and Gratitude 5. Consumption Emotions and the Determination of Post-consumption Behaviour
Responsibility: Isabella Soscia, SKEMA Business School, France.

Abstract:

The stimulating book scrutinizes how emotions function in consumers, from both a psychological and a managerial perspective.  Read more...

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'A structured, scientific approach to the study of emotional responses that is of interest to both managers and consumers. For marketing managers, this book proposes a simple method to understand how Read more...

 
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