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|All Authors / Contributors:||
|ISBN:||9780857937964 0857937960 0857937979 9780857937971|
|Description:||xii, 138 pages : illustrations ; 23 cm|
|Contents:||Contents: Preface 1. Consumer Emotions and Behaviour 2. Happiness and Unhappiness 3. Pride and Sense of Guilt 4. Anger and Gratitude 5. Consumption Emotions and the Determination of Post-consumption Behaviour References Index|
|Responsibility:||Isabella Soscia, SKEMA Business School, France.|
'A structured, scientific approach to the study of emotional responses that is of interest to both managers and consumers. For marketing managers, this book proposes a simple method to understand how