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Encyclopaedia of brand equity management. Volume I

Author: Muhammad Mohsin
Publisher: Mumbai [India] : Himalaya Pub. House, 2009.
Series: Encyclopaedia of brand equity management
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Encyclopedias
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Muhammad Mohsin
OCLC Number: 708562903
Description: 1 online resource (304 pages).
Series Title: Encyclopaedia of brand equity management
Other Titles: Encyclopedia of brand equity management
Responsibility: edited by Prof. Muhammad Mohsin.

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