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The encyclopaedic dictionary of marketing

Author: Kaleem Mohammed Khan; Mohammed Naved Khan
Publisher: New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"In the dynamic field of marketing, new terms, concepts and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon and usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances and current significance."
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Details

Genre/Form: Dictionaries
Wörterbuch
Wörterbuch (Fachlexikon)
Dictionnaires anglais
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kaleem Mohammed Khan; Mohammed Naved Khan
ISBN: 0761935010 9780761935018 817829656X 9788178296562
OCLC Number: 70668608
Description: 352 pages : illustrations ; 25 cm
Responsibility: Kaleem Mohammed Khan, Mohammed Naved Khan.

Abstract:

Covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer  Read more...
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Publisher Synopsis

A valuable reference for academicians, marketing educators, advertising practitioners, libraries, and students; this book is a comprehensive guide to understand and utilized the basic marketing Read more...

 
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