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Encyclopedia of major marketing campaigns. Volume 2.

Author: Thomas Riggs
Publisher: Detroit, Mich. : Thomson Gale ; London : Thomson Learning [distributor], 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
An annual publication that profiles important marketing campaigns of the 20th century.
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Genre/Form: Case studies
Encyclopedias
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Thomas Riggs
ISBN: 9780787673567 0787673560
OCLC Number: 137272821
Description: xxii, 1947 pages : illustrations ; 29 cm
Contents: ABC, Inc. --
Abercrombie & Fitch --
Adidas America, Inc. --
Adidas-Salomon AG --
Advertising Council, Inc. --
Aflac, Inc --
Allstate Corporation --
Amazon.com, Inc. --
American Apparel, Inc. --
American Civil Liberties Company --
American Express Company --
American Honda Motor Company --
Anheuser-Busch Companies, Inc. --
Apple Computer, Inc. --AT & T Inc. --
Audi of America, Inc. --
Borders Group, Inc. Boston Market Corp. --
Budget Rent A Car System, Inc --
Burger King Corp. --
Cadbury Schweppes Americas Beverages --
Calvin Klein Cosmetics Company --
Campbell Soup Company --
Canon U.S.A., Inc. --
Carnival Corporation --
Charles Schwab Corporation --
Chevron Corporation --
Citibank --
Clairol, Inc. --
Coca-Cola Company --
Columbia Sportswear Company --
ConAgra Foods' Feeding Children Better Foundation --
Cunard Line Limited --
DaimlerChrysler Corp. --
Dell Inc. --
Delta Air Lines, Inc. --
Dial Corporation --
Diamond Foods, Inc. --
DirecTV Group, Inc --
Discovery Communications, Inc. --
Dr Pepper/Seven Up, Inc. --
Dyson Ltd. --
Eastman Kodak Company --
eBay Inc. --
Eli Lilly and Company --
Energizer Holdings, Inc. --
ESPN, Inc. --
FedEx Corp. --
Ford Motor Company.
Responsibility: Thomas Riggs, editor.

Abstract:

An annual publication that profiles important marketing campaigns of the 20th century.

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