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Encyclopedia of major marketing campaigns

Author: Thomas Riggs
Publisher: Detroit : Gale Group, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Fallstudiensammlung
History
Document Type: Book
All Authors / Contributors: Thomas Riggs
ISBN: 078763042X 9780787630423
OCLC Number: 503605732
Description: xxii, 2063 pages : illustrations ; 29 cm
Contents: Adolph Coors Company --
Advertising Council --
Alberto-Culver USA, Inc. --
Alexander Hamilton Institute, Inc. --
Allstate Insurance Company --
American Airlines Corporation --
American Broadcasting Company Television Network, Inc. --
American Cancer Society --
American Egg Board --
American Express Company --
American Honda Motor Company, Inc., Acura Division --
American Isuzu Motors, Inc. --
American Safety Razor Company --
American Tourister, Inc. --
Ameritech --
Anheuser-Busch Companies --
Apple Computer, Inc. --
Archer Daniels Midland Company --
AT&T --
Aurora Foods Inc. --
Australian Tourist Commission --
Avis Rent a Car, Inc. --
Bayer Corporation --
Bayerische Motoren Werke Ag --
Beiersdorf, Inc. --
Ben & Jerry's Homemade, Inc. --
Benetton Group Spa --
BIC Corporation --
Black & Decker --
Bohan, Carden, & Cherry --
Book-of-the-Month Club --
Borden Inc. --
Boston Beer Company --
Braun, Inc. --
Brown & Williamson Tobacco Corporation --
Brown-Forman Corporation --
Burger King Corporation --
Cable News Network --
California Milk Processor Board --
California Raisin Marketing Board --
Calvin Klein Cosmetics --
Calvin Klein, Inc. --
Campbell Soup Company --
Canandaigua Wine Company, Inc. --
Cannondale Corporation --
Capitol Records Inc. --
William Carter Company --
Catholic Archdiocese of New York --
Celestial Seasonings, Inc. --
Centers for Disease Control and Prevention --
Chanel Inc. --
Channel 7 WABC --
Charles Atlas Ltd. --
Chevron Corporation --
Chiquita Brands International, Inc. --
Chock Full O'Nuts Corporation --
Church of Jesus Christ of Latter-Day Saints --
Clairol Inc. --
Clorox Corporation --
Coca-Cola Company --
Colgate-Palmolive Company --
Compagnie Generale Des Etablissements Michelin --
Conagra, Inc. --
Consumer Information Center --
Coors Brewing Corporation --
Corning Glass Works --
Cosmair, Inc. --
Cotton Inc. --
CSX Corporation --
Culligan Water Technologies, Inc. --
Cunard Line Ltd. --
Daimler Chrysler --
Dairy Management Inc. --
Dale Carnegie & Associates, Inc. --
Dannon Company --
Debeers Consolidated Mines, Ltd. --
Dell Computer Corporation --
Delta Air Lines, Inc. --
Democratic National Committee --
Diageo Plc --
Dial Corporation --
Domino's Pizza Inc. --
Dow Chemical Company --
Dr Pepper/Seven Up, Inc. --
Dr. Martens Airwair USA, LLC --
Dreyer's Grand Ice Cream, Inc. --
Dunkin's Donuts, Inc. --
E.I. Du Pont de Nemours and Company --
Eastman Kodak Company --
El Al Israel Airlines Ltd. --
Empire State Development Corporation --
Enterprise Rent-a-Car Company --
Euro Disney S.C.A. --
Faultless Starch/Bon Ami Company --
Federal Express Corporation --
Feld Entertainment, Inc. --
Finnish National Distillers, Inc. --
Florida Department of Citrus --
Ford Motor Company --
Foster Grant, a Division of Accessories Associates, Inc. --
Frito-Lay Company --
Fruit of the Loom, Inc. --
Ernest & Julio Gallo Winery --
General Electric Company --
General Mills, Inc. --
General Motors Corporation --
Gerber Products Company --
Gillette Company --
Girl Scouts of the United States of America --
Global Beverage Company --
Golden Grain Company --
B.F. Goodrich Company --
Goodyear Tire and Rubber Company --
Greyhound Lines, Inc. --
Gte --
Haggar Apparel Company --
Hallmark Cards, Inc. --
Hanes Hosiery --
Harley-Davidson, Inc. --
Hartford Insurance Company --
Hasbro, Inc. --
C.F. Hathaway & Company --
Healthtex, Inc. --
H.J. Heinz Company --
Heinz Pet Products --
Helene Curtis Industries, Inc. --
Hershey Foods Corporation --
Hertz Corporation --
Holiday Inn Worldwide --
Hygrade Food Products Corporation --
Intel Corporation --
International Business Machines Corporation --
International Correspondence Schools --
International Home Foods Inc. --
J. Peterman Company --
J.B. Williams Company --
Jack Daniel Distillery --
Jantzen Inc. --
Andrew Jergens Company --
John Hancock Mutual Life Insurance Company --
Johnson & Johnson --
Johnson & Johnson-Merck Consumer Pharmaceuticals Company --
Jordan Motor Car Company --
Just Say No Foundation --
Keds Corporation --
Keebler Company --
Keep America Beautiful, Inc. --
Kellogg Company --
KFC USA --
Kia Motors America, Inc. --
Kiwi Brands, Inc. --
Kraft Foods Inc. --
L'Eggs Products, Inc. --
Lee Apparel Company --
Lever Brothers Corporation --
Levi Strauss & Company --
Henry S. Levy & Sons, Inc. --
Lexus Division of Toyota Motor Sales USA --
Liz Claiborne, Inc. --
R.H. Macy & Company, Inc. --
Maidenform Worldwide Inc. --
Mars, Inc. --
Mattel, Inc. --
Maxwell House Coffee --
Maytag Corporation --
Mcdonald's Corporation --
Mci Worldcom, Inc. --
Mcneil Consumer Products Company --
Media-Advertising Partnership for A Drug-Free America --
Memtek Products Inc. --
Mercedes-Benz of North America, Inc. --
Merrill Lynch & Co. --
Michelin North America, Inc. --
Microsoft Corporation --
Midas International Corporation --
Miles Laboratories --
Miller Brewing Company --
Minnesota Mining and Manufacturing Company --
Minolta Company Ltd. --
Molson Breweries U.S.A., Inc. --
Morgan Stanley Dean Witter --
Morton International, Inc. --
Motel 6 Corporation --
MTV Networks, Inc. --
Muscular Dystrophy Association --
Nabisco Group Holdings Association --
Nabisco Holdings Corporation --
National Association of Broadcasters --
National Basketball Association --
National Basketball Association Properties, Inc. --
National Broadcasting Company, Inc. --
National Cattlemen's Beef Association --
National Crime Prevention Council --
National Federation of Coffee Growers of Colombia --
National Pork Producers Council --
National Thoroughbred Racing Association --
Nestle Beverage Company --
Nestle USA, Inc. --
New York, New Haven and Hartford Railroad Company --
New Yorker Magazine, Inc. --
Newspaper Association of America --
Nike, Inc. --
Nissan Motor Company, Ltd --
Norfolk Southern Corporation --
Northwestern Mutual Life Insurance Company --
Ocean Spray Cranberries, Inc. --
Oscar Mayer Foods --
Packard Motor Car Company --
Pan American Coffee Bureau --
Parfums De Coeur, Ltd. --
Partnership for a Drug-Free America --
Pepsi-Cola Company --
Pfizer --
Pharmacia & Up John, Inc. --
Philip Morris Companies, Inc. --
Phoenix Home Life Mutual Insurance Company --
Pillsbury Company --
Pioneer Electronics (USA) Inc. --
Pitney Bowes Inc. --
Pizza Hut, Inc. --
Playtex Apparel, Inc. --
Polaroid Corporation --
Poof Products, Inc. --
Dr. Ing. H.C. Ferdinand Porsche Ag --
Procter & Gamble Company --
Procter & Gamble Company/Cover Girl --
Prudential Insurance Company of America --
Publishers Clearing House --
Puerto Rico Tourism Company --
Qantas Airways Ltd. --
Quaker Oats Company --
Radio Advertising Bureau --
Random House, Inc. --
Reading is Fundamental --
Red Roof Inns, Inc. --
Reebok International Ltd. --
Rodale Press --
Rolling Stone --
Rolls-Royce --
Ronco Inc. --
Roto-Rooter Corporation --
Rubio's Restaurant Inc. --
Russia Cement Company --
S.C. Johnson & Son, Inc. --
Saab Automobile AB --
Sara Lee Corporation --
Saturn Corporation --
Save the Children Federation --
Schering-Plough Healthcare Products, Inc. --
Schieffelin Somerset & Corporation --
Schwinn Cycling & Fitness, Inc. --
Seagram Americas --
Seagram Company Ltd. --
Sears, Roebuck and Company --
Security of Life Denver --
Sega of America --
Shell Oil Company --
Sherwin Cody School of English --
Siemens Corporation --
Pierre Smirnoff Company --
Smith Barney --
Snapper Power Equipment --
Sony Corporation --
Southland Corporation --
Sprint Corporation --
Sprint Pcs --
Stanley Works --
Staples, Inc. --
Starkist Foods, Inc. --
State Farm Insurance Companies --
Steinway Musical Instruments, Inc. --
John B. Stetson Company --
Stouffer Frozen Foods --
Subaru of America, Inc. --
Sunbeam Corporation --
Sunkist Growers, Inc. --
Sunsweet Growers Inc. --
Swisher International Group Inc. --
Taco Bell Corporation --
Tandy Corporation --
Tenneco, Inc. --
Texaco Inc. --
Thomson Consumer Electronics --
Timex Corporation --
Tommy Hilfiger Corporation --
The Topps Company --
Toyota Motor Sales USA --
Toys "R" US, Inc. --
Travelers --
U.S. School of Music --
Uncle Ben's Inc. --
Unilever HPC USA --
Unilever PLC --
Unilever United States, Inc. --
United Airlines, Inc. --
United Negro College Fund --
United States Army --
United States Department Of Agriculture --
United State Department Of Transportation --
United States Department Of The Treasury --
United States Marine Corps --
United States Postal Service --
United Way Of America --
Virginia Tourism Corporation --
Visa U.S.A. --
Vlasic Foods International Inc. --
Volkswagen Of America, Inc. --
Volvo Cars Of North America --
Walt Disney Company --
Warner Brothers Inc. --
Warner-Lambert Company --
Wendy's International, Inc. --
Wenner Media --
Whirlpool Corporation --
White Castle Systems, Inc. --
Whitehall-Robins --
Whitman Candies, Inc. --
Wolverine World Wide, Inc. --
Wrangler --
Wm. Wrigley Jr. Company --
Yamaha Corporation --
Zenith Electronics Corporation.
Responsibility: Thomas Riggs, editor.

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Primary Entity

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Du Pont de Nemours and Company -- Eastman Kodak Company -- El Al Israel Airlines Ltd. -- Empire State Development Corporation -- Enterprise Rent-a-Car Company -- Euro Disney S.C.A. -- Faultless Starch/Bon Ami Company -- Federal Express Corporation -- Feld Entertainment, Inc. -- Finnish National Distillers, Inc. -- Florida Department of Citrus -- Ford Motor Company -- Foster Grant, a Division of Accessories Associates, Inc. -- Frito-Lay Company -- Fruit of the Loom, Inc. -- Ernest & Julio Gallo Winery -- General Electric Company -- General Mills, Inc. -- General Motors Corporation -- Gerber Products Company -- Gillette Company -- Girl Scouts of the United States of America -- Global Beverage Company -- Golden Grain Company -- B.F. Goodrich Company -- Goodyear Tire and Rubber Company -- Greyhound Lines, Inc. -- Gte -- Haggar Apparel Company -- Hallmark Cards, Inc. -- Hanes Hosiery -- Harley-Davidson, Inc. -- Hartford Insurance Company -- Hasbro, Inc. -- C.F. Hathaway & Company -- Healthtex, Inc. -- H.J. Heinz Company -- Heinz Pet Products -- Helene Curtis Industries, Inc. -- Hershey Foods Corporation -- Hertz Corporation -- Holiday Inn Worldwide -- Hygrade Food Products Corporation -- Intel Corporation -- International Business Machines Corporation -- International Correspondence Schools -- International Home Foods Inc. -- J. Peterman Company -- J.B. Williams Company -- Jack Daniel Distillery -- Jantzen Inc. -- Andrew Jergens Company -- John Hancock Mutual Life Insurance Company -- Johnson & Johnson -- Johnson & Johnson-Merck Consumer Pharmaceuticals Company -- Jordan Motor Car Company -- Just Say No Foundation -- Keds Corporation -- Keebler Company -- Keep America Beautiful, Inc. -- Kellogg Company -- KFC USA -- Kia Motors America, Inc. -- Kiwi Brands, Inc. -- Kraft Foods Inc. -- L'Eggs Products, Inc. -- Lee Apparel Company -- Lever Brothers Corporation -- Levi Strauss & Company -- Henry S. Levy & Sons, Inc. -- Lexus Division of Toyota Motor Sales USA -- Liz Claiborne, Inc. -- R.H. Macy & Company, Inc. -- Maidenform Worldwide Inc. -- Mars, Inc. -- Mattel, Inc. -- Maxwell House Coffee -- Maytag Corporation -- Mcdonald's Corporation -- Mci Worldcom, Inc. -- Mcneil Consumer Products Company -- Media-Advertising Partnership for A Drug-Free America -- Memtek Products Inc. -- Mercedes-Benz of North America, Inc. -- Merrill Lynch & Co. -- Michelin North America, Inc. -- Microsoft Corporation -- Midas International Corporation -- Miles Laboratories -- Miller Brewing Company -- Minnesota Mining and Manufacturing Company -- Minolta Company Ltd. -- Molson Breweries U.S.A., Inc. -- Morgan Stanley Dean Witter -- Morton International, Inc. -- Motel 6 Corporation -- MTV Networks, Inc. -- Muscular Dystrophy Association -- Nabisco Group Holdings Association -- Nabisco Holdings Corporation -- National Association of Broadcasters -- National Basketball Association -- National Basketball Association Properties, Inc. -- National Broadcasting Company, Inc. -- National Cattlemen's Beef Association -- National Crime Prevention Council -- National Federation of Coffee Growers of Colombia -- National Pork Producers Council -- National Thoroughbred Racing Association -- Nestle Beverage Company -- Nestle USA, Inc. -- New York, New Haven and Hartford Railroad Company -- New Yorker Magazine, Inc. -- Newspaper Association of America -- Nike, Inc. -- Nissan Motor Company, Ltd -- Norfolk Southern Corporation -- Northwestern Mutual Life Insurance Company -- Ocean Spray Cranberries, Inc. -- Oscar Mayer Foods -- Packard Motor Car Company -- Pan American Coffee Bureau -- Parfums De Coeur, Ltd. -- Partnership for a Drug-Free America -- Pepsi-Cola Company -- Pfizer -- Pharmacia & Up John, Inc. -- Philip Morris Companies, Inc. -- Phoenix Home Life Mutual Insurance Company -- Pillsbury Company -- Pioneer Electronics (USA) Inc. -- Pitney Bowes Inc. -- Pizza Hut, Inc. -- Playtex Apparel, Inc. -- Polaroid Corporation -- Poof Products, Inc. -- Dr. Ing. H.C. Ferdinand Porsche Ag -- Procter & Gamble Company -- Procter & Gamble Company/Cover Girl -- Prudential Insurance Company of America -- Publishers Clearing House -- Puerto Rico Tourism Company -- Qantas Airways Ltd. -- Quaker Oats Company -- Radio Advertising Bureau -- Random House, Inc. -- Reading is Fundamental -- Red Roof Inns, Inc. -- Reebok International Ltd. -- Rodale Press -- Rolling Stone -- Rolls-Royce -- Ronco Inc. -- Roto-Rooter Corporation -- Rubio's Restaurant Inc. -- Russia Cement Company -- S.C. 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