skip to content
Encyclopedia of telemarketing Preview this item
ClosePreview this item
Checking...

Encyclopedia of telemarketing

Author: Richard L Bencin; Donald J Jonovic
Publisher: Englewood Cliffs, N.J. : Prentice Hall, ©1989.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Richard L Bencin; Donald J Jonovic
ISBN: 0132759187 9780132759182 0132770628 9780132770620
OCLC Number: 18780961
Notes: Includes index.
Description: xlii, 726 p. : ill. ; 29 cm.
Contents: Why telemarketing? / Richard L. Bencin and Donald J. Jonovic --
Integrating telemarketing with other direct marketing disciplines and field sales / Richard L. Bencin and Donald J. Jonovic --
Telefocus marketing / Richard L. Bencin and Donald J. Jonovic --
Consumer programs / Richard Herzog --
Business-to-business programs / Peg Kuman and Eugene D. Sollo --
Organization and staffing / Connie Caroli and Hal Crandall --
Profiles of telephone sales reps / Michael J. Marx --
Training / Jeffrey C. Wooden --
Compensation/motivation / Lee Van Vechten --
The sales call and selling skills required / Art Sobczak --
Scripts and the offer / Richard L. Bencin and Donald J. Jonovic --
Handling objections / Richard L. Bencin --
Databases and data banks (lists) / Ed Burnett --
Habitat / Gere Picasso --
Reporting systems / William P. Fawns --
The bottom line / Dwaine L. Canova --
Computers / Richard T. Brock and Judy Lanier --
Telecommunications (ACD) / John A. Pollpeter --
Telecommunications (general) / Charles E. Yates --
Inbound telemarketing / Aldyn McKean --
Service bureaus / Paul Mohr and Seldon Young --
Catalog telemarketing / Richard L. Bencin --
Customer service telemarketing / Warren Blanding --
Distribution channel telemarketing / Peg Fisher --
Fund-raising telemarketing / Richard L. Bencin and Donald J. Jonovic --
International telemarketing / Eugene B. Kordahl --
Anatomy of a boiler room / Richard L. Bencin and Donald J. Jonovic --
Taking the reins of a troubled telemarketing center / Richard L. Bencin and Donald J. Jonovic --
Step-by-step for startups : a review / Thomas A. DePrizio --
Telemarketing : yesterday, today, and tomorrow / Steven A. Idelman --
Epilogue / Gary S. Goodman --
Appendix A. The American Telemarketing Association / Ron Weber --
Appendix B. The Direct Marketing Association, Telephone Marketing Council / Jonah Gitlitz --
Appendix C. Telemarketing books/magazines in print / Richard L. Bencin and Donald J. Jonovic --
Appendix C. Telecommunciations (peripheral equipment) / Neal H. Shact.
Responsibility: edited by Richard L. Bencin, Donald J. Jonovic.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (4)

View most popular tags as: tag list | tag cloud

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/18780961>
library:oclcnum"18780961"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/18780961>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:contributor
schema:contributor
schema:copyrightYear"1989"
schema:datePublished"1989"
schema:description"Why telemarketing? / Richard L. Bencin and Donald J. Jonovic -- Integrating telemarketing with other direct marketing disciplines and field sales / Richard L. Bencin and Donald J. Jonovic -- Telefocus marketing / Richard L. Bencin and Donald J. Jonovic -- Consumer programs / Richard Herzog -- Business-to-business programs / Peg Kuman and Eugene D. Sollo -- Organization and staffing / Connie Caroli and Hal Crandall -- Profiles of telephone sales reps / Michael J. Marx -- Training / Jeffrey C. Wooden -- Compensation/motivation / Lee Van Vechten -- The sales call and selling skills required / Art Sobczak -- Scripts and the offer / Richard L. Bencin and Donald J. Jonovic -- Handling objections / Richard L. Bencin -- Databases and data banks (lists) / Ed Burnett -- Habitat / Gere Picasso -- Reporting systems / William P. Fawns -- The bottom line / Dwaine L. Canova -- Computers / Richard T. Brock and Judy Lanier -- Telecommunications (ACD) / John A. Pollpeter -- Telecommunications (general) / Charles E. Yates -- Inbound telemarketing / Aldyn McKean --"@en
schema:description"Service bureaus / Paul Mohr and Seldon Young -- Catalog telemarketing / Richard L. Bencin -- Customer service telemarketing / Warren Blanding -- Distribution channel telemarketing / Peg Fisher -- Fund-raising telemarketing / Richard L. Bencin and Donald J. Jonovic -- International telemarketing / Eugene B. Kordahl -- Anatomy of a boiler room / Richard L. Bencin and Donald J. Jonovic -- Taking the reins of a troubled telemarketing center / Richard L. Bencin and Donald J. Jonovic -- Step-by-step for startups : a review / Thomas A. DePrizio -- Telemarketing : yesterday, today, and tomorrow / Steven A. Idelman -- Epilogue / Gary S. Goodman -- Appendix A. The American Telemarketing Association / Ron Weber -- Appendix B. The Direct Marketing Association, Telephone Marketing Council / Jonah Gitlitz -- Appendix C. Telemarketing books/magazines in print / Richard L. Bencin and Donald J. Jonovic -- Appendix C. Telecommunciations (peripheral equipment) / Neal H. Shact."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/375727507>
schema:inLanguage"en"
schema:name"Encyclopedia of telemarketing"@en
schema:numberOfPages"726"
schema:publisher
schema:url
schema:workExample
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.