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The end of Detroit : how the Big Three lost their grip on the American car market

Author: Micheline Maynard
Publisher: New York : Currency/Doubleday, 2004.
Edition/Format:   eBook : Document : English : 1st Currency pbk. edView all editions and formats
Summary:
Examines the business mistakes made by America's three top automobile manufacturers, discussing how the push to promote SUVs caused the loss of market shares in family, economy, and luxury cars.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Maynard, Micheline.
End of Detroit.
New York : Currency/Doubleday, 2004
(OCoLC)56570812
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Micheline Maynard
ISBN: 9780385511520 0385511523
OCLC Number: 70773671
Notes: Includes index.
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (356 pages)
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: How Detroit Lost Its Grip --
A Fallen Comrade --
Two Paths to the Same Conclusion --
Journey from the Inside Out --
Hot Dogs, Apple Pie and Camry --
The Challenger --
Nibbling from the Bottom and the Top --
Detroit South --
The End of Detroit --
What Do Customers Really Want? --
Epilogue: The World in 2010.
Other Titles: How the Big Three lost their grip on the American car market
Responsibility: Micheline Maynard.
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Abstract:

Examines the business mistakes made by America's three top automobile manufacturers, discussing how the push to promote SUVs caused the loss of market shares in family, economy, and luxury cars.

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