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The End of Shops : Social Buying and the Battle for the Customer

Author: Cor Molenaar
Publisher: Farnham : Ashgate Publishing Ltd, [2013] ©2013
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream. Only the most canny suppliers and webshops, those that can make best use of  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Molenaar, Cor.
End of Shops : Social Buying and the Battle for the Customer.
Farnham : Ashgate Publishing Ltd, ©2013
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Cor Molenaar
ISBN: 9781409449751 1409449750 9781409465027 1409465020
OCLC Number: 836400613
Description: 1 online resource (211 pages) : illustrations
Contents: Cover; Contents; List of Figures and Tables; About the Author; Introduction; 1 The End of Shops? Why It Is No Longer Necessary to Go to a Shop!; 2 The New Buying Behaviour: The Consumer of Today; 3 Is There Still a Future for Shops?; 4 Webshops: The Future for Retail? The Grass Is Always Greener on the Other Side; 5 Technology and Retail: In Times of Change You Have to Get to Know Your Customers; 6 New Concepts, New Opportunities: You Can't Change the Past, but You Can Change the Future!; 7 The End of Shops? A Fable or Reality?; Research on Retailing and Web Retailing. Conclusion: Fundamental Changes Needed for RetailingAfterword: Save the Shops --
Ten Ways to Attract Customers; Index.
Responsibility: Cor Molenaar.
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Abstract:

Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that  Read more...

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