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Energy conservation "nudges" and environmentalist ideology : evidence from a randomized residential electricity field experiment

Author: Dora L Costa; Matthew E Kahn; National Bureau of Economic Research.
Publisher: Cambridge, Mass. : National Bureau of Economic Research, ©2010.
Series: Working paper series (National Bureau of Economic Research), no. 15939.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"Nudges" are being widely promoted to encourage energy conservation. We show that while the electricity conservation "nudge" of providing feedback to households on own and peers' home electricity usage works with liberals, it can backfire with conservatives. Our regression estimates predict that a Democratic household that pays for electricity from renewable sources, that donates to environmental groups, and that  Read more...
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dora L Costa; Matthew E Kahn; National Bureau of Economic Research.
OCLC Number: 610001610
Description: 1 online resource (33 pages) : illustrations.
Series Title: Working paper series (National Bureau of Economic Research), no. 15939.
Responsibility: Dora L. Costa, Matthew E. Kahn.

Abstract:

"Nudges" are being widely promoted to encourage energy conservation. We show that while the electricity conservation "nudge" of providing feedback to households on own and peers' home electricity usage works with liberals, it can backfire with conservatives. Our regression estimates predict that a Democratic household that pays for electricity from renewable sources, that donates to environmental groups, and that lives in a liberal neighborhood reduces its consumption by 3 percent in response to this nudge. A Republican household that does not pay for electricity from renewable sources and that does not donate to environmental groups increases its consumption by 1 percent.

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