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Engaged! : outbehave your competition to create customers for life

Author: Gregg Lederman
Publisher: [Place of publication not identified] : Evolve Pub Inc., 2013.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Argues that a corporate culture that breeds a more engaged, positive, and productive workforce leads to better customer loyalty and satisfaction.
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Document Type: Book
All Authors / Contributors: Gregg Lederman
ISBN: 9780989322218 0989322211
OCLC Number: 851414007
Description: xxiv, 215 pages : illustrations ; 22 cm
Contents: Get every employee on stage, delivering the experience for customers --
Make happy employees to create engaged customers --
Don't just announce your culture, make it visible --
Sprint from culture talk to culture change --
Quantify your culture to turn common sense into common practice --
Any monkey can survey, start building relationships with customers --
Put the carrot away, rewards don't work the way you think they do --
Manage the experience to build trust in you as a leader.
Responsibility: Gregg Lederman.

Abstract:

Argues that a corporate culture that breeds a more engaged, positive, and productive workforce leads to better customer loyalty and satisfaction.

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