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Engagement marketing : how small business wins in a socially connected world

Author: Gail F Goodman
Publisher: Hoboken, N.J. : Wiley, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gail F Goodman
ISBN: 9781118101025 1118101022
OCLC Number: 719429297
Notes: Includes index.
Description: xxii, 198 pages : illustrations ; 24 cm
Contents: The engagement marketing cycle --
Deliver a WOW! experience --
Entice to stay in touch --
Engage people --
How engagement marketing drives new prospects to your door --
How social visibility happens --
Engagement marketing in action: real-world examples --
Engagement marketing tips and tricks --
Overcoming common obstacles --
Resources.
Responsibility: Gail F. Goodman.
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Abstract:

A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business.  Read more...

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   schema:description ""A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals"--Provided by publisher."@en ;
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