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The engineering of consent

Author: Edward L Bernays; Howard Walden Cutler
Publisher: Norman : University of Oklahoma Press, 1955.
Edition/Format:   Book : English : 1st edView all editions and formats
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Document Type: Book
All Authors / Contributors: Edward L Bernays; Howard Walden Cutler
OCLC Number: 550584
Description: viii, 246 pages : illustrations ; 23 cm
Contents: The theory and practice of public relations : a resume / Edward L. Bernays --
Objectives / Howard Walden Cutler --
Research / Sherwood Dodge --
Strategy / Nicholas Samstag --
Themes and symbols / Doris E. Fleischman and Howard Walden Cutler --
Organization for public relations / John Price Jones --
Planning / Benjamin Fine --
The tactics of public relations / A. Robert Ginsburgh.
Responsibility: [contributors] Howard Walden Cutler [and others].

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