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Enhancing knowledge development in marketing

Author: Robert P Leone; V Kumar; American Marketing Association.; American Marketing Association. Educators' Conference
Publisher: Chicago, Ill. : American Marketing Association, ©1992.
Series: AMA educators' proceedings, v. 3.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
Congresses
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Robert P Leone; V Kumar; American Marketing Association.; American Marketing Association. Educators' Conference
ISBN: 0877572313 9780877572312
OCLC Number: 27761817
Notes: Papers presented at the 1992 Summer Educators' Conference held in Chicago on August 8-11.
Description: xxi, 575 pages : illustrations ; 29 cm.
Series Title: AMA educators' proceedings, v. 3.
Responsibility: editors, Robert P. Leone, V. Kumar.

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