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Entering emerging markets : Motorola's blueprint for going global

Author: Guenter Schoenborn
Publisher: Berlin : Springer, 2006.
Edition/Format:   Print book : English : 2nd rev. edView all editions and formats
Summary:
The book describes the strategies and processes of a multi-national US corporation, Motorola, applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Guenter Schoenborn
ISBN: 3540317457 9783540317456
OCLC Number: 65427579
Notes: Originally published by Motorola University Press, 1999 (merely designed as a training manual for internal use). Now updated and expanded for the external reader.
Description: xvii, 188 pages : illustrations ; 25 cm
Contents: Regions in Transition.- The 21st Century Has Entered the Door.- An Unprecedented Market Scenario.- The Exploration and Pre-Startup Phase.- The Startup Phase.- The Consolidation Phase.- The Maintenance and Expansion Phase.- Added Value of Market Entry Strategies.- Field Experiences in Virgin Markets.- The Crucial Role of Corporate Functions.- A New Challenge for Human Resources.- Looking Backward and Looking Forward.- Different Regions - One Mission.- The Price for Freedom and Prosperity.
Responsibility: Guenter Schoenborn.
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This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. This process was strongly supported by sharing of learning  Read more...

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