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Entertainment-education : a communication strategy for social change

Author: Arvind Singhal; Everett M Rogers
Publisher: Mahwah, N.J. : L. Erlbaum Associates, 1999.
Series: LEA's communication series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Entertainment education - the process of designing and implementing media messages to both entertain and educate for the purposes of increasing an audience's knowledge about an educational issue, creating favorable attitudes, and changing overt behavior - utilizes the universal appeal of entertainment to persuade individuals to adopt behaviors that will lead to safer and healthier lives."--BOOK JACKET. "In this  Read more...
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Details

Document Type: Book
All Authors / Contributors: Arvind Singhal; Everett M Rogers
ISBN: 0805832351 9780805832358 0805833501 9780805833508
OCLC Number: 40738946
Description: xiv, 265 pages : illustrations ; 24 cm.
Contents: Entertainment-Education --
The Tailor and the Postmaster --
Entertainment's Unrealized Educational Potential --
The Entertainment-Education Strategy --
The Rise of Entertainment-Education --
Simplemente Maria --
The Maid Weds the Maestro! --
Retracing Simplemente Maria --
The Simplemente Maria Story --
Why Was Simplemente Maria So Popular? --
The Effects of Simplemente Maria --
Ethical Problems Generated by Simplemente Maria --
Miguel Sabido and the Entertainment-Education Strategy --
Miguel Sabido --
Sabido's Entertainment-Education Strategy --
Conventional Versus Entertainment-Education Soap Operas --
Theoretic Bases of Sabido's Soap Operas --
Producing Entertainment-Education Soap Operas --
The Hum Log Story in India --
What Was Hum Log? --
Data Collection --
Educational Themes in Hum Log --
Audience Popularity --
Viewer Letters --
Modeling in Hum Log --
Impacts of Hum Log on Viewers --
Impacts of Hum Log on the Indian Television System --
Why Did Hum Log End? --
The Entertainment-Education Strategy in Music --
Music, a Pervasive Medium --
Entertainment-Education Music --
The Entertainment-Education Strategy in Radio --
The Promise of Radio --
The Archers --
The Jamaican Radio Soap Operas of Elaine Perkins --
Costa Rica's Dialogo --
Kenya's Usbikwapo Shikimana --
Tanzania's Twende Na Wakati --
Tinka Tinka Sukh in India --
The Effects of Entertainment-Education --
What Effects Have Been Found? --
A History of Entertainment-Education Effects Research --
Effects of Twende Na Wakati.
Series Title: LEA's communication series.
Responsibility: Arvind Singhal, Everett M. Rogers.
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Abstract:

This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. The authors  Read more...

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