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Entertainment-education : a communication strategy for social change

Author: Arvind Singhal; Everett M Rogers
Publisher: Mahwah, N.J. : L. Erlbaum Associates, 1999.
Series: LEA's communication series.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. The authors  Read more...

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Document Type: Book
All Authors / Contributors: Arvind Singhal; Everett M Rogers
ISBN: 0805832351 9780805832358 0805833501 9780805833508
OCLC Number: 40738946
Description: xiv, 265 pages : illustrations ; 24 cm.
Contents: Entertainment-Education --
The Tailor and the Postmaster --
Entertainment's Unrealized Educational Potential --
The Entertainment-Education Strategy --
The Rise of Entertainment-Education --
Simplemente Maria --
The Maid Weds the Maestro! --
Retracing Simplemente Maria --
The Simplemente Maria Story --
Why Was Simplemente Maria So Popular? --
The Effects of Simplemente Maria --
Ethical Problems Generated by Simplemente Maria --
Miguel Sabido and the Entertainment-Education Strategy --
Miguel Sabido --
Sabido's Entertainment-Education Strategy --
Conventional Versus Entertainment-Education Soap Operas --
Theoretic Bases of Sabido's Soap Operas --
Producing Entertainment-Education Soap Operas --
The Hum Log Story in India --
What Was Hum Log? --
Data Collection --
Educational Themes in Hum Log --
Audience Popularity --
Viewer Letters --
Modeling in Hum Log --
Impacts of Hum Log on Viewers --
Impacts of Hum Log on the Indian Television System --
Why Did Hum Log End? --
The Entertainment-Education Strategy in Music --
Music, a Pervasive Medium --
Entertainment-Education Music --
The Entertainment-Education Strategy in Radio --
The Promise of Radio --
The Archers --
The Jamaican Radio Soap Operas of Elaine Perkins --
Costa Rica's Dialogo --
Kenya's Usbikwapo Shikimana --
Tanzania's Twende Na Wakati --
Tinka Tinka Sukh in India --
The Effects of Entertainment-Education --
What Effects Have Been Found? --
A History of Entertainment-Education Effects Research --
Effects of Twende Na Wakati.
Series Title: LEA's communication series.
Responsibility: Arvind Singhal, Everett M. Rogers.
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