Find a copy in the library
Finding libraries that hold this item...
Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Arvind Singhal; Everett M Rogers |
| ISBN: | 0805832351 9780805832358 0805833501 9780805833508 |
| OCLC Number: | 40738946 |
| Description: | xiv, 265 p. : ill. ; 24 cm. |
| Contents: | Entertainment-Education -- The Tailor and the Postmaster -- Entertainment's Unrealized Educational Potential -- The Entertainment-Education Strategy -- The Rise of Entertainment-Education -- Simplemente Maria -- The Maid Weds the Maestro! -- Retracing Simplemente Maria -- The Simplemente Maria Story -- Why Was Simplemente Maria So Popular? -- The Effects of Simplemente Maria -- Ethical Problems Generated by Simplemente Maria -- Miguel Sabido and the Entertainment-Education Strategy -- Miguel Sabido -- Sabido's Entertainment-Education Strategy -- Conventional Versus Entertainment-Education Soap Operas -- Theoretic Bases of Sabido's Soap Operas -- Producing Entertainment-Education Soap Operas -- The Hum Log Story in India -- What Was Hum Log? -- Data Collection -- Educational Themes in Hum Log -- Audience Popularity -- Viewer Letters -- Modeling in Hum Log -- Impacts of Hum Log on Viewers -- Impacts of Hum Log on the Indian Television System -- Why Did Hum Log End? -- The Entertainment-Education Strategy in Music -- Music, a Pervasive Medium -- Entertainment-Education Music -- The Entertainment-Education Strategy in Radio -- The Promise of Radio -- The Archers -- The Jamaican Radio Soap Operas of Elaine Perkins -- Costa Rica's Dialogo -- Kenya's Usbikwapo Shikimana -- Tanzania's Twende Na Wakati -- Tinka Tinka Sukh in India -- The Effects of Entertainment-Education -- What Effects Have Been Found? -- A History of Entertainment-Education Effects Research -- Effects of Twende Na Wakati. |
| Series Title: | LEA's communication series. |
| Responsibility: | Arvind Singhal, Everett M. Rogers. |
| More information: |
Reviews
User-contributed reviews
Add a review and share your thoughts with other readers.
Be the first.
Add a review and share your thoughts with other readers.
Be the first.
Tags
Add tags for "Entertainment-education : a communication strategy for social change".
Be the first.
Similar Items
Related Subjects:(9)
- Television soap operas -- Social aspects -- Developing countries.
- Television in education -- Developing countries.
- Téléromans -- Aspect social -- Pays en voie de développement.
- Télévision en éducation -- Pays en voie de développement.
- Radioromans -- Aspect social -- Pays en voie de développement.
- Radio en éducation -- Pays en voie de développement.
- Massamedia.
- Mediagebruik.
- Voorlichting.

