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Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion
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Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion

Author: M D Slater; D Rouner
Publisher: Blackwell Publishing
Edition/Format: Article Article : English
Publication:Communication Theory, 12, no. 2 (2002): 173-191
Database:ArticleFirst
Other Databases: British Library Serials
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Document Type: Article
All Authors / Contributors: M D Slater; D Rouner
ISSN:1050-3293
Language Note: English
Unique Identifier: 437539851
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    schema:contributor <http://experiment.worldcat.org/entity/work/data/71750389#Person/rouner_d> ; # D. Rouner
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    schema:datePublished "2002-05-01" ;
    schema:description "The impact of entertainment-education messages on beliefs, attitudes, and behavior is typically explained in terms of social cognitive theory principles. However, important additional insights regarding reasons why entertainment-education messages have effects can be derived from the processing of persuasive content in narrative messages. Elaboration likelihood approaches suggest that absorption in a narrative, and response to characters in a narrative, should enhance persuasive effects and suppress counterarguing if the implicit persuasive content is counterattitudinal. Also, persuasion mediators and moderators such as topic involvement should be reduced in importance. Evidence in support of these propositions are reviewed in this article. Research needed to extend application of these findings to entertainment-education contexts, to further develop theory in the area of persuasion and narrative, and to better account for other persuasive effects of entertainment narrative, such as those hypothesized in cultivation theory, are discussed." ;
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