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The entertainment revolution : bringing the moguls, the media, and the magic to the world

Author: Al Lieberman; Patricia Esgate
Publisher: Upper Saddle River, N.J. : Financial Times Prentice Hall, ©2002.
Series: Financial Times Prentice Hall books.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Lieberman, Al.
Entertainment revolution.
Upper Saddle River, N.J. : Financial Times Prentice Hall, ©2002
(DLC) 2002016448
(OCoLC)49493066
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Al Lieberman; Patricia Esgate
ISBN: 0131517279 9780131517271
OCLC Number: 57732337
Description: 1 online resource (xxxiii, 345 pages).
Contents: Foreword --
Introduction --
Peeling the onion : entertainment marketing basics --
People, power, and players --
Movies : Wannasee, haftasee, and mustsee --
Network TV, syndication, and radio 65 --
Cable television and direct broadcast satellite : basic, premium, and pay-per-view --
Publishing : the printed word --
Music --
Sports --
Travel and tourism --
Location-based entertainment and experiential branding --
Changes and challenges --
Conclusion : where do we go from here?
Series Title: Financial Times Prentice Hall books.
Responsibility: Al Lieberman, with Patricia Esgate.

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