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|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
Roscoe Barnes; Entrepreneur Press.
|Description:||xvi, 144 pages ; 24 cm.|
|Contents:||The 18 most common mistakes made in advertising --
18 ways to write copy that induces responses --
9 things you should know about using quotes --
16 ways to arrest your prospects in their tracks --
5 ways to use trigger words that command attention --
4 ways to use trigger phrases that make people act now --
5 tips for making your prospects hungry --
10 tips for unleashing the power of classified ads --
10 pointers for crafting a great advertorial --
5 essential elements of a winning direct-mail package --
7 quick tips for better lead generation --
7 important facts about using radio --
15 critical facts about using the Web --
20 ideas for saturation and visibility.
|Series Title:||Entrepreneur made easy series.|
|Other Titles:||Direct response advertising made easy|
|Responsibility:||Entrepreneur Press and Roscoe Barnes III.|