skip to content
Entrepreneur magazine's Direct response advertising made easy Preview this item
ClosePreview this item
Checking...

Entrepreneur magazine's Direct response advertising made easy

Author: Roscoe Barnes; Entrepreneur Press.
Publisher: [Irvine, Calif.] : Entrepreneur Press, ©2007.
Series: Entrepreneur made easy series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders"--Publisher website (August 2007).
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Roscoe Barnes; Entrepreneur Press.
ISBN: 1599180464 9781599180465
OCLC Number: 70668609
Description: xvi, 144 pages ; 24 cm.
Contents: The 18 most common mistakes made in advertising --
18 ways to write copy that induces responses --
9 things you should know about using quotes --
16 ways to arrest your prospects in their tracks --
5 ways to use trigger words that command attention --
4 ways to use trigger phrases that make people act now --
5 tips for making your prospects hungry --
10 tips for unleashing the power of classified ads --
10 pointers for crafting a great advertorial --
5 essential elements of a winning direct-mail package --
7 quick tips for better lead generation --
7 important facts about using radio --
15 critical facts about using the Web --
20 ideas for saturation and visibility.
Series Title: Entrepreneur made easy series.
Other Titles: Direct response advertising made easy
Responsibility: Entrepreneur Press and Roscoe Barnes III.
More information:

Abstract:

Shows how to craft effective ads that generate leads, increase store traffic, make direct sales, pull orders, and boost profits. This book addresses the 18 most common advertising mistakes that can  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/70668609> # Entrepreneur magazine's Direct response advertising made easy
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "70668609" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/104925704#Place/irvine_calif> ; # Irvine, Calif.
   schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
   schema:about <http://dewey.info/class/659.1/e22/> ;
   schema:alternateName "Direct response advertising made easy" ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/128042614> ; # Entrepreneur Press.
   schema:copyrightYear "2007" ;
   schema:creator <http://viaf.org/viaf/23853659> ; # Roscoe Barnes
   schema:datePublished "2007" ;
   schema:description "The 18 most common mistakes made in advertising -- 18 ways to write copy that induces responses -- 9 things you should know about using quotes -- 16 ways to arrest your prospects in their tracks -- 5 ways to use trigger words that command attention -- 4 ways to use trigger phrases that make people act now -- 5 tips for making your prospects hungry -- 10 tips for unleashing the power of classified ads -- 10 pointers for crafting a great advertorial -- 5 essential elements of a winning direct-mail package -- 7 quick tips for better lead generation -- 7 important facts about using radio -- 15 critical facts about using the Web -- 20 ideas for saturation and visibility."@en ;
   schema:description ""Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders"--Publisher website (August 2007)."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/104925704> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/104925704#Series/entrepreneur_made_easy_series> ; # Entrepreneur made easy series.
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/104925704#Series/entrepreneur_s_made_easy_series> ; # Entrepreneur's made easy series
   schema:name "Entrepreneur magazine's Direct response advertising made easy"@en ;
   schema:productID "70668609" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/70668609#PublicationEvent/irvine_calif_entrepreneur_press_2007> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/104925704#Agent/entrepreneur_press> ; # Entrepreneur Press
   schema:url <http://catdir.loc.gov/catdir/toc/ecip0617/2006021041.html> ;
   schema:workExample <http://worldcat.org/isbn/9781599180465> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA692541> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/70668609> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/104925704#Agent/entrepreneur_press> # Entrepreneur Press
    a bgn:Agent ;
   schema:name "Entrepreneur Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/104925704#Series/entrepreneur_made_easy_series> # Entrepreneur made easy series.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/70668609> ; # Entrepreneur magazine's Direct response advertising made easy
   schema:name "Entrepreneur made easy series." ;
    .

<http://experiment.worldcat.org/entity/work/data/104925704#Series/entrepreneur_s_made_easy_series> # Entrepreneur's made easy series
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/70668609> ; # Entrepreneur magazine's Direct response advertising made easy
   schema:name "Entrepreneur's made easy series" ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
   schema:name "Advertising"@en ;
    .

<http://viaf.org/viaf/128042614> # Entrepreneur Press.
    a schema:Organization ;
   schema:name "Entrepreneur Press." ;
    .

<http://viaf.org/viaf/23853659> # Roscoe Barnes
    a schema:Person ;
   schema:birthDate "1961" ;
   schema:familyName "Barnes" ;
   schema:givenName "Roscoe" ;
   schema:name "Roscoe Barnes" ;
    .

<http://worldcat.org/isbn/9781599180465>
    a schema:ProductModel ;
   schema:isbn "1599180464" ;
   schema:isbn "9781599180465" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.