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Entrepreneur magazine's ultimate guide to Google AdWords : how to access 100 million people in 10 minutes

Author: Perry S Marshall; Bryan Todd
Publisher: [Irvine, Calif.] : Entrepreneur Press, ©2012.
Series: Ultimate series.
Edition/Format:   eBook : Document : English : 3rd edView all editions and formats
Summary:
"Double Your Web Traffic - Overnight! Google gets searched more than 1 billion times every day--creating an unbelievable opportunity to get your business in front of thousands every minute ... IF you know what you're doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. Learn how to build an aggressive,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Marshall, Perry S.
Entrepreneur magazine's ultimate guide to Google AdWords.
[Irvine, Calif.] : Entrepreneur Press, 2012
(DLC) 2012011323
(OCoLC)768172738
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Perry S Marshall; Bryan Todd
ISBN: 9781613081785 1613081782 1306438306 9781306438308
OCLC Number: 798535469
Notes: Includes index.
Description: 1 online resource (xiii, 352 pages) : illustrations.
Contents: 1. How to Force Prospects to Choose Your Site and Buy from You, Not Your Competition --
2. How to Build Your Own Autopilot Marketing Machine --
3. How to Build a Google Campaign from Scratch--The Right Way --
4. Organizing Your Campaign: How to Pay Less and Get More Clicks --
5. Develop High-Quality Keyword Lists to Craft Killer Headlines --
6. How to Write Google Ads That Attract Eyeballs, Get Clicks, and Earn You Money --
7. Knowing Your Numbers = Money in the Bank: How Google's Conversion Tracking Tells You What's Working --
8. How to Triple Your CTR (and Cut Your Bid Prices by Two-Thirds, if You Want)--No Genius Required --
9. The Winning Method the World's Smartest Marketers Stole from the Wright Brothers --
10. Triple Your Traffic with Google's Display Network --
11. Google Image Ads: Banner Advertising is Here to Stay --
12. Local Advertising on Google: Mostly Virgin Territory --
13. Slashing Your Bid Prices: Quality Score and How Google Rewards You for Relevance --
14. The Dark Side of Google --
15. Google, Vegas, and Those Who Live by Gaming the System --
16. The Butt-Ugly Truth About Social Media, and the Beautiful Untold Story --
17. How to Harness the Psychic Power of Social Media in Your Google Campaigns --
18. How to Get Customers to Eat Out of Your Hand --
19. The Most-Ignored Secret Behind the Most Profitable Marketing Campaigns in the World --
20. How Email Transforms Those Expensive Clicks Into Long-Term, Profitable Customers --
21. The One Magic Number That Defines the Power of Your Website --
22. Maintaining Your Edge: How to Consistently Stay Ahead of Your Competition in Google AdWords --
23. Persuasive Ad Copy: the Ultimate Silver Bullet --
24. So You Have a Killer Sales Machine. Now What? --
25. How to Get High Rankings in Google's Organic (Non-PPC) Search Results --
26. Introduction to Remarketing --
27. Place Pages: Google's Gold Mine for Local Business --
28. 17 Things yo Momma Never Told You About Google --
29. The Last Winner-Take-All Edge: Google's Tools for Smarter AdWords Results --
30. FAQ: Answers to All Your Frequently Asked Questions --
31. Signature Victories.
Series Title: Ultimate series.
Other Titles: Ultimate guide to Google AdWords
Responsibility: by Perry Marshall and Bryan Todd.
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Helps how to build an aggressive, streamlined campaign proven to increase your search engine visibility, consistently capture clicks and increase sale. This title includes: pay only for leads,  Read more...

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