skip to content
Entrepreneur magazine's ultimate guide to pay-per-click advertising : join the top 3% capturing sales from search advertising-- and outsmart 97% of the competition Preview this item
ClosePreview this item
Checking...

Entrepreneur magazine's ultimate guide to pay-per-click advertising : join the top 3% capturing sales from search advertising-- and outsmart 97% of the competition

Author: Richard L Stokes
Publisher: [Irvine, Calif.] : Jere L. Calmes, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Stokes, Richard L.
Entrepreneur magazine's ultimate guide to pay-per-click advertising.
[Irvine, Calif.] : Jere L. Calmes, 2010
(DLC) 2009030580
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Richard L Stokes
ISBN: 9781613080054 1613080050
OCLC Number: 715189103
Description: 1 online resource (xxiii, 324 pages) : illustrations
Contents: Pay-per-click requires a solid foundation --
Your marketing will fail without tracking --
Installing tracking on your website --
Using your analytics software --
Use traffic maps to get to your destination --
Your primary goal as an internet marketer --
Optimizing the length of your sales funnels --
A crash course in conversion optimization --
How to split test your site --
Is pay-per-click advertising right for you? --
What if you already have a great seo campaign? --
3% of advertisers dominate pay-per-click --
The water is always rising in search --
The $100 bidding myth --
The little-known metric that can increase your search traffic 400% --
Clickthrough rates explained --
The ever changing cpc formula --
Quality score explained --
Put the competition to work for you --
The foundation of search marketing : the visitor intention model --
Building your keyword list --
Planning and structuring your campaign --
Cut campaign waste with keyword matching --
Create your ad groups --
Monitoring your campaign performance --
Don't starve your campaign --
Setting your keyword bids --
Drag visitors to your site with killer ad copy --
The world's best affiliate ads --
Don't blindly trust the search engines --
Open all night (day parting) --
Tying it all together.
Other Titles: Ultimate guide to pay-per-click advertising
Responsibility: by Richard Stokes.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/715189103> # Entrepreneur magazine's ultimate guide to pay-per-click advertising : join the top 3% capturing sales from search advertising-- and outsmart 97% of the competition
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
    library:oclcnum "715189103" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1784505682#Place/irvine_calif> ; # Irvine, Calif.
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
    schema:about <http://id.worldcat.org/fast/977272> ; # Internet marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/1784505682#Topic/business_&_economics_advertising_&_promotion> ; # BUSINESS & ECONOMICS--Advertising & Promotion
    schema:about <http://dewey.info/class/659.144/e22/> ;
    schema:about <http://id.worldcat.org/fast/977220> ; # Internet advertising
    schema:alternateName "Ultimate guide to pay-per-click advertising" ;
    schema:bookFormat schema:EBook ;
    schema:creator <http://viaf.org/viaf/121085994> ; # Richard L. Stokes
    schema:datePublished "2010" ;
    schema:description "Pay-per-click requires a solid foundation -- Your marketing will fail without tracking -- Installing tracking on your website -- Using your analytics software -- Use traffic maps to get to your destination -- Your primary goal as an internet marketer -- Optimizing the length of your sales funnels -- A crash course in conversion optimization -- How to split test your site -- Is pay-per-click advertising right for you? -- What if you already have a great seo campaign? -- 3% of advertisers dominate pay-per-click -- The water is always rising in search -- The $100 bidding myth -- The little-known metric that can increase your search traffic 400% -- Clickthrough rates explained -- The ever changing cpc formula -- Quality score explained -- Put the competition to work for you -- The foundation of search marketing : the visitor intention model -- Building your keyword list -- Planning and structuring your campaign -- Cut campaign waste with keyword matching -- Create your ad groups -- Monitoring your campaign performance -- Don't starve your campaign -- Setting your keyword bids -- Drag visitors to your site with killer ad copy -- The world's best affiliate ads -- Don't blindly trust the search engines -- Open all night (day parting) -- Tying it all together."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1784505682> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://worldcat.org/entity/work/data/1784505682#CreativeWork/entrepreneur_magazine_s_ultimate_guide_to_pay_per_click_advertising> ;
    schema:name "Entrepreneur magazine's ultimate guide to pay-per-click advertising : join the top 3% capturing sales from search advertising-- and outsmart 97% of the competition"@en ;
    schema:productID "715189103" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/715189103#PublicationEvent/irvine_calif_jere_l_calmes_2010> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1784505682#Agent/jere_l_calmes> ; # Jere L. Calmes
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=589267> ;
    schema:url <http://site.ebrary.com/id/10456037> ;
    schema:workExample <http://worldcat.org/isbn/9781613080054> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/715189103> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1784505682#Agent/jere_l_calmes> # Jere L. Calmes
    a bgn:Agent ;
    schema:name "Jere L. Calmes" ;
    .

<http://experiment.worldcat.org/entity/work/data/1784505682#Place/irvine_calif> # Irvine, Calif.
    a schema:Place ;
    schema:name "Irvine, Calif." ;
    .

<http://experiment.worldcat.org/entity/work/data/1784505682#Topic/business_&_economics_advertising_&_promotion> # BUSINESS & ECONOMICS--Advertising & Promotion
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Advertising & Promotion"@en ;
    .

<http://id.worldcat.org/fast/977220> # Internet advertising
    a schema:Intangible ;
    schema:name "Internet advertising"@en ;
    .

<http://id.worldcat.org/fast/977272> # Internet marketing
    a schema:Intangible ;
    schema:name "Internet marketing"@en ;
    .

<http://viaf.org/viaf/121085994> # Richard L. Stokes
    a schema:Person ;
    schema:familyName "Stokes" ;
    schema:givenName "Richard L." ;
    schema:name "Richard L. Stokes" ;
    .

<http://worldcat.org/entity/work/data/1784505682#CreativeWork/entrepreneur_magazine_s_ultimate_guide_to_pay_per_click_advertising>
    a schema:CreativeWork ;
    rdfs:label "Entrepreneur magazine's ultimate guide to pay-per-click advertising." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/715189103> ; # Entrepreneur magazine's ultimate guide to pay-per-click advertising : join the top 3% capturing sales from search advertising-- and outsmart 97% of the competition
    .

<http://worldcat.org/isbn/9781613080054>
    a schema:ProductModel ;
    schema:isbn "1613080050" ;
    schema:isbn "9781613080054" ;
    .

<http://www.worldcat.org/title/-/oclc/715189103>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/715189103> ; # Entrepreneur magazine's ultimate guide to pay-per-click advertising : join the top 3% capturing sales from search advertising-- and outsmart 97% of the competition
    schema:dateModified "2018-06-30" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.