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Entrepreneurial creativity in a virtual world

Author: Denise Tsang
Publisher: Cheltenham, UK : Edward Elgar Publishing, [2015] ©2015
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship. Entrepreneurial Creativity in a Virtual World provides a synthesis in order to develop a conceptual framework for these phenomena. Using real  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Erscheint auch als:
Tsang, Denise. Entrepreneurial Creativity in a Virtual World
Druck-Ausgabe
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Denise Tsang
ISBN: 9781849808170 1849808171 1849808163 9781849808163
OCLC Number: 910553627
Description: 1 online resource (x, 173 pages)
Contents: 1. Entrepreneurial creativity and coordination of new products --
2. The Process of entrepreneurial creativity --
3. New ideas and talents --
4. Culture, structure and network --
5. Outsourcing creativity --
6. The marketing of fun --
7. Conclusion.
Responsibility: Denise Tsang.

Abstract:

The start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. The end result is a book that builds on existing literature to  Read more...

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`This informative and highly readable book tackles a novel, exciting and challenging topic: the nature of entrepreneurial activity in modern media industries. Based on wide reading and careful case Read more...

 
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