skip to content
Entrepreneurial Marketing : a Global Perspective. Preview this item
ClosePreview this item
Checking...

Entrepreneurial Marketing : a Global Perspective.

Author: Zubina Sethna; Rosalind Jones; Paul Harrigan
Publisher: Bradford : Emerald Group Publishing Limited, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Sethna, Zubina.
Entrepreneurial Marketing : A Global Perspective.
Bradford : Emerald Group Publishing Limited, ©2013
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Zubina Sethna; Rosalind Jones; Paul Harrigan
ISBN: 9781781907870 1781907870
OCLC Number: 854521536
Notes: 8.2. Entrepreneurship in Context.
Description: 1 online resource (324 pages)
Contents: Front Cover; Entrepreneurial Marketing: Global Perspectives; Copyright Page; Contents; List of Contributors; About the Editors; A Foreword: Qualitative Recollections; Part A: Perspectives of Entrepreneurial Marketing; 1. Entrepreneurship and Marketing Interface Research --
A Synopsis and Evaluation; 1.1. Introduction; 1.2. Differing Perspectives at the Interface; 1.3. Overview of Research Methodologies at the Interface; 1.4. Research Methods and Gathering Information at the Interface; 1.5. Pedagogy and Teaching at the Interface; 1.6. International Perspectives. 1.7. Illustration of Research at the Interface: 12 Years of JRME Publications1.8. Conclusion; References; 2. The Interrelationships Between Entrepreneurial Experience, Explanatory Style, Effectuation, and Entrepreneurial Self-Efficacy; 2.1. Introduction; 2.2. Self-Efficacy and Entrepreneurship; 2.3. Experience: Entrepreneurial Outcomes and the Creation of Human and Social Capital; 2.4. Explanatory Style as the Moderator of Experience and Entrepreneurial Self-Efficacy; 2.5. Experience and Entrepreneurial Self-Efficacy; 2.6. Effectuation Logic; 2.7. Propositions; 2.8. Conclusion and Discussion. 7. Opportunity and the Entrepreneurial Marketer7.1. Introduction; 7.2. What Is an Opportunity?; 7.3. Sources and Types of Opportunities; 7.4. Are Opportunities Identified or Created?; 7.5. Core Properties of Opportunities: Temporality, Dynamism, and Emergence; 7.6. The Nature of Opportunity Emergence; 7.7. Facilitating Emergence; 7.8. The Creation of Opportunities; 7.9. Opportunity and Entrepreneurial Marketing; 7.10. Opportunity Assessment; 7.11. Conclusions and Implications; References; 8. Entrepreneurial Capital and Networks; 8.1. The Entrepreneurial Process.

Abstract:

This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/854521536> # Entrepreneurial Marketing : a Global Perspective.
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
   library:oclcnum "854521536" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/2290681023#Place/bradford> ; # Bradford
   schema:about <http://dewey.info/class/658.8/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/2290681023#Topic/marketing> ; # Marketing
   schema:bookFormat schema:EBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/2290681023#Person/jones_rosalind> ; # Rosalind Jones
   schema:contributor <http://experiment.worldcat.org/entity/work/data/2290681023#Person/harrigan_paul> ; # Paul Harrigan
   schema:creator <http://experiment.worldcat.org/entity/work/data/2290681023#Person/sethna_zubina> ; # Zubina Sethna
   schema:datePublished "2013" ;
   schema:description "This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective."@en ;
   schema:description "Front Cover; Entrepreneurial Marketing: Global Perspectives; Copyright Page; Contents; List of Contributors; About the Editors; A Foreword: Qualitative Recollections; Part A: Perspectives of Entrepreneurial Marketing; 1. Entrepreneurship and Marketing Interface Research -- A Synopsis and Evaluation; 1.1. Introduction; 1.2. Differing Perspectives at the Interface; 1.3. Overview of Research Methodologies at the Interface; 1.4. Research Methods and Gathering Information at the Interface; 1.5. Pedagogy and Teaching at the Interface; 1.6. International Perspectives."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/2290681023> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://worldcat.org/entity/work/data/2290681023#CreativeWork/entrepreneurial_marketing_a_global_perspective> ;
   schema:name "Entrepreneurial Marketing : a Global Perspective."@en ;
   schema:productID "854521536" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/854521536#PublicationEvent/bradford_emerald_group_publishing_limited_2013> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/2290681023#Agent/emerald_group_publishing_limited> ; # Emerald Group Publishing Limited
   schema:url <http://ebookcentral.proquest.com/lib/columbia/detail.action?docID=1322869> ;
   schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=1322869> ;
   schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=1322869> ;
   schema:workExample <http://worldcat.org/isbn/9781781907870> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/854521536> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/2290681023#Agent/emerald_group_publishing_limited> # Emerald Group Publishing Limited
    a bgn:Agent ;
   schema:name "Emerald Group Publishing Limited" ;
    .

<http://experiment.worldcat.org/entity/work/data/2290681023#Person/harrigan_paul> # Paul Harrigan
    a schema:Person ;
   schema:familyName "Harrigan" ;
   schema:givenName "Paul" ;
   schema:name "Paul Harrigan" ;
    .

<http://experiment.worldcat.org/entity/work/data/2290681023#Person/jones_rosalind> # Rosalind Jones
    a schema:Person ;
   schema:familyName "Jones" ;
   schema:givenName "Rosalind" ;
   schema:name "Rosalind Jones" ;
    .

<http://experiment.worldcat.org/entity/work/data/2290681023#Person/sethna_zubina> # Zubina Sethna
    a schema:Person ;
   schema:familyName "Sethna" ;
   schema:givenName "Zubina" ;
   schema:name "Zubina Sethna" ;
    .

<http://worldcat.org/entity/work/data/2290681023#CreativeWork/entrepreneurial_marketing_a_global_perspective>
    a schema:CreativeWork ;
   rdfs:label "Entrepreneurial Marketing : A Global Perspective." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/854521536> ; # Entrepreneurial Marketing : a Global Perspective.
    .

<http://worldcat.org/isbn/9781781907870>
    a schema:ProductModel ;
   schema:isbn "1781907870" ;
   schema:isbn "9781781907870" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.