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|All Authors / Contributors:||
Robert Ashton; Andrzej Krauze
|Description:||224 pages : illustrations ; 24 cm|
|Contents:||The book will be written to a specific format: on the left hand pages will be the running text, describing the particular issues and challenges of each topic, and using short case examples to illustrate points - on the opposing right hand page will be the checklist for that topic. As such it will be extremely dippable and very user friendly. It will have the same 'two pages to a topic' appeal of Rules of Work. CHAPTERS *inspiration - generating your winning idea*goals - matching the idea to your personal aspiration*knowledge - researching your idea/reality checking*business plan - convincing yourself and others*investment - how to fund start-up and growth*branding - choosing business and product names*sales - routes to market, avoiding the blind alleys *profits - estimating and recording costs, especially time*taxes - expecting the often unexpected*cash flow - keeping the ship afloat*bills - how to avoid bad debts and pay suppliers*home - premises, the why/where/how/how not*people - recruiting without fears of future tears*motivation - adding momentum and magic*control - leading or encouraging an MBO*surprises - predict and overcome unexpected hurdles*helpers - people who might help you, or hinder you. *balance - when to work and when to play*philanthropy - how to help yourself by helping others*exit - selling your successful business|
|Responsibility:||Robert Ashton ; illustrated by Andrzej Krauze.|